ecch Case Awards 2013


Click on a case title to view further details and, where available, an educator preview copy.

Outstanding contribution to the case method

Overall winner

Strategic Leadership and Innovation at Apple Inc
Loizos Heracleous and Angeliki Papachroni
Warwick Business School

Economics, Politics and Business Environment

Levendary Café: The China Challenge
Christopher A Bartlett and Arar Han
Harvard Business School


Design Thinking and Innovation at Apple
Stefan Thomke and Barbara Feinberg
Harvard Business School

Ethics and Social Responsibility

Blue Monday
Henri-Claude de Bettignies and Charlotte Butler

Finance, Accounting and Control

New Heritage Doll Company: Capital Budgeting
Timothy Luehrman and Heide Abelli
Harvard Business School

Human Resource Management / Organisational Behaviour

"Do you really think we are so stupid?” A Letter to the CEO of Deutsche Telekom
Konstantin Korotov, Urs Müller and Ulf Schäfer
ESMT European School of Management and Technology

Knowledge, Information and Communication Systems Management

M-PESA (Kenya): Mobile Financial Services for the Financially Excluded in Society
Tawfik Jelassi and Stephanie Ludwig
ENPC School of International Management


Production and Operations Management

ZARA: Staying Fast and Fresh
Felipe Caro
UCLA Anderson School of Management

Strategy and General Management

Ryanair - The Low Fares Airline: Whither Now?
Eleanor O’Higgins
University College Dublin

Case writing competition 'Hot topic': The Business of Sport

Defining the Purpose for Borussia Dortmund GmbH & Co. KGaA
Urs Müller and Ulrich Linnhoff, ESMT European School of Management and Technology
Bernhard Pellens, Ruhr-Universität Bochum

Case writing competition: New case writer

ZARA: Staying Fast and Fresh
Felipe Caro
UCLA Anderson School of Management

Innovation in case teaching competition

Teaching the Virtually Real Case Study
Sabine Emad, Geneva School of Business Administration
Wade Halvorson, SP Jain School of Global Management


The 2013 awards will be presented to the winning authors at a series of ceremonies around the world.View photos

Read the press release

View previous award winning cases 

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