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The Case Centre Awards and Competitions 2014


Click on a case title to view further details and, where available, an educator preview copy.

Outstanding contribution to the case method

Nirmalya Kumar
London Business School

Overall winner

Value Selling at SKF Service (A): Tough Buyer Confronts Strategy
Kamran Kashani and Aimée DuBrule

Economics, Politics and Business Environment

Alpen Bank: Launching the Credit Card in Romania
V. Kasturi Rangan and Sunru Yong
Harvard Business School


Coach: To Be or Not To Be Luxury?
Ashok Som and Stéphanie Masson
ESSEC Business School

Ethics and Social Responsibility

McDonald’s: Corporate Social Responsibility Challenge
Magdalena Öberseder, Elisabeth Götze, Anna-Maria Saupper and Christian Wilhelmer
WU Wirtschaftsuniversität Wien

Finance, Accounting and Control

Deutsche Bank and the Road to Basel III
George (Yiorgos) Allayannis, Gerry Yemen, Andrew C. Wicks and Matthew Dougherty
Darden School of Business

Human Resource Management / Organisational Behaviour

Anna Frisch at Aesch AG: Initiating Lateral Change
Urs Müller and Ulf Schäfer
ESMT European School of Management and Technology

Knowledge, Information and Communication Systems Management

Digital Marketing at Nike: From Communication to Dialogue
Debapratim Purkayastha and Adapa Srinivasa Rao
IBS Center for Management Research (IBS Hyderabad, IFHE University)


HubSpot: Inbound Marketing and Web 2.0
Thomas Steenburgh, Jill Avery and Naseem Dahod
Harvard Business School

Production and Operations Management

Operations Strategy at Galanz
An Ivey Publishing case by
Xiande Zhao, China Europe International Business School (CEIBS)
Xuejun Xu and Lei Yang, South China University of Technology
Stephen Ng, Hang Seng Management College
Barbara Li, The Chinese University of Hong Kong

Strategy and General Management

GE Healthcare (A): Innovating for Emerging Markets
Jasjit Singh

Case Writing Competition Hot Topic: Crisis as Opportunity

Vodafone in Egypt: National Crises and Their Implications for Multinational Corporations
Urs Müller and Shirish Pandit
ESMT European School of Management and Technology

Case Writing Competition: New Case Writer

Michel et Augustin Cookies: Culinary Adventures Competing Against Food Industry Giants
Hernan Bruno and Hilke Plassmann

Innovation in Case Teaching Competition

Cases in the Service of Business School Collaborations: Insights from Service Learning in Africa
Nicole Haggerty
Ivey Business School


The 2014 awards will be presented to the winning authors at a series of ceremonies around the world. View photos

Read the press release

View previous award winning cases 

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