Many congratulations to all our winners whose inspirational achievements underline the continuing relevance and importance of the case method in business education worldwide.

Winners in full

Pierre Chandon INSEAD

L'Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai Haiyang Yang, Johns Hopkins Carey Business School Pierre Chandon, INSEAD

Management category award winners

The Economics of Amazon Jeremy Ghez HEC Paris		Uber: A Next Generation Transportation Company for Everyone V. K. Gupta Institute of Management Technology, Ghaziabad		IKEA in Russia: Ethical Dilemmas G. V. Muralidhara and Namratha V. Prasad ICFAI Business School (IBS)
Valuation of AirThread Connections Erik Stafford Harvard Business School Joel L. Heilprin Illinois Institute of Technology		Ricardo Semler: A Revolutionary Model of Leadership William W. Maddux, Roderick I. Swaab and Elin Williams INSEAD Betania Tanure BTA/Pontificia Universidade Católica de Minas Gerais (PUCMG)		Netflix: Leveraging Big Data to Predict Entertainment Hits Debapratim Purkayastha and Tangirala Vijay Kumar ICFAI Business School (IBS)
The New York Times Paywall Vineet Kumar, Bharat Anand, Sunil Gupta and Felix Oberholzer-Gee Harvard Business School		Apple Inc.: Managing a Global Supply Chain P. Fraser Johnson and Ken Mark Ivey Business School		Tesla Motors Eric Van den Steen Harvard Business School

Competition winners

GE Healthcare India (A), (B) and (C) Wolfgang Ulaga and Athanasios Kondis IMD		Using Satellite Data to Insure Livestock: IBLI and the Development of the World’s First Insurance for African Pastoralists Iddo Dror, Shreya Maheshwari and Andrew Mude International Livestock Research Institute		Anita Elberse Harvard Business School

Presentations

The 2016 awards will be presented to the winning authors at a series of ceremonies around the world.

Read the press release

View previous award winning cases