We are delighted to announce the winners of our 30th annual Awards and Competitions, celebrating excellence in case writing and teaching at schools of business, management and government worldwide.

The 2020 results are characterised by increasing diversity, especially in numbers of women achieving success, and also by record numbers of individuals and institutions winning their first Award or Competition. Check out our infographic below to find out more.

Congratulations to all our winners! We hope you enjoy finding out more about them.

Winners in full

Competition winners

Caren Scheepers Gordon Institute of Business Science, University of Pretoria		Urs Mueller SDA Bocconi School of Management

TomTom: Mapping the Course from B2C to B2B Steven Sweldens, Stefano Puntoni, Niela Kleinsmith and Tao Yue, Rotterdam School of Management, Erasmus University Matthieu Campion, TomTom Automotive		Meat Puppets. Ethical Dilemma in a Restaurant Setting Alexander Korchagin, Moscow State University Vera Cherepanova, Studio Etica		Mirvac: Building Balance (A) & (B) Zoe Kinias and Felicia A Henderson, INSEAD

Award winners

Satya Nadella at Microsoft: Instilling a Growth Mindset Herminia Ibarra, Aneeta Rattan and Anna Johnston London Business School				Tesla Motors Business Model Configuration; Case Study Update; from Tesla Motors to Tesla Erwin Hettich and Günter Müller-Stewens, University of St. Gallen
Trump Says the WTO is a Disaster Peter Debaere University of Virginia Darden School of Business		Boost M6700 (A) & (B): Buyer-Seller Negotiation Horacio Falcão and Heather Grover, INSEAD Kriti Jain, IE Business School		TOMS Shoes: The Buy-one-give-one Social Enterprise Business Model Natascha Radclyffe-Thomas and Ana Roncha London College of Fashion
Snap Inc's IPO (A) Marco Di Maggio Harvard Business School		Pushing the Right Buttons: Global Talent Management at KONE Corporation Adam Smale, University of Vaasa Ingmar Björkman and Johanna Saarinen, Aalto University School of Business		Big Data Strategy of Procter & Gamble: Turning Big Data into Big Value Debapratim Purkayastha and Vinod Babu Koti ICFAI Business School (IBS)
Predicting Consumer Tastes with Big Data at Gap Ayelet Israeli and Jill Avery Harvard Business School		Apple and Conflict Minerals: Ethical Sourcing for Sustainability Debapratim Purkayastha and Adapa Srinivasa Rao ICFAI Business School (IBS)		The Marvel Way: Restoring a Blue Ocean W Chan Kim, Renée Mauborgne and Michael Olenick, INSEAD

The 2020 awards will be presented to the winning authors at a series of ceremonies around the world.

Read the press release

What's trending?

2020 reflects growing diversity in business education. For the first time there are equal numbers of male and female Award/Competition winners: 17 male and 17 female. The preceding four years averaged just 29% of female winners

The results also showcase advancing female diversity in case protagonists across the Awards – now at a record 31%.

There were a record nine first-time, winning institutions (in 2019: five), and a record 22 first-time, individual faculty/research winners (in 2019: 18).

View previous award winning cases