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The Case Centre Awards and Competitions 2020

We are delighted to announce the winners of our 30th annual Awards and Competitions, celebrating excellence in case writing and teaching at schools of business, management and government worldwide.

The 2020 results are characterised by increasing diversity, especially in numbers of women achieving success, and also by record numbers of individuals and institutions winning their first Award or Competition. Check out our infographic below to find out more.

Congratulations to all our winners! We hope you enjoy finding out more about them.

Winners in full

Competition winners

Outstanding Contribution to the Case Method   Outstanding Case Teacher
Caren Scheepers
Gordon Institute of Business Science, University of Pretoria
  Urs Mueller
SDA Bocconi School of Management
Outstanding Case Writer   Outstanding New Case Writer   Outstanding Case Writer: Hot Topic 'Diversity and Discrimination'
TomTom: Mapping the Course from B2C to B2B
Steven Sweldens, Stefano Puntoni, Niela Kleinsmith and Tao Yue, Rotterdam School of Management, Erasmus University
Matthieu Campion, TomTom Automotive
  Meat Puppets. Ethical Dilemma in a Restaurant Setting
Alexander Korchagin, Moscow State University
Vera Cherepanova, Studio Etica
  Mirvac: Building Balance (A) & (B)
Zoe Kinias and Felicia A Henderson, INSEAD

Award winners

Overall Award Winner   Free Case
Satya Nadella at Microsoft: Instilling a Growth Mindset
Herminia Ibarra, Aneeta Rattan and Anna Johnston
London Business School
  Tesla Motors Business Model Configuration; Case Study Update; from Tesla Motors to Tesla
Erwin Hettich and Günter Müller-Stewens, University of St. Gallen
Economics, Politics and Business Environment   Entrepreneurship   Ethics and Social Responsibility
Trump Says the WTO is a Disaster
Peter Debaere
University of Virginia Darden School of Business
  Boost M6700 (A) & (B): Buyer-Seller Negotiation
Horacio Falcão and Heather Grover, INSEAD
Kriti Jain, IE Business School
  TOMS Shoes: The Buy-one-give-one Social Enterprise Business Model
Natascha Radclyffe-Thomas and Ana Roncha
London College of Fashion
Finance, Accounting and Control   Human Resource Management / Organisational Behaviour   Knowledge, Information and Communication Systems Management
Snap Inc's IPO (A)
Marco Di Maggio
Harvard Business School
  Pushing the Right Buttons: Global Talent Management at KONE Corporation
Adam Smale, University of Vaasa
Ingmar Björkman and Johanna Saarinen, Aalto University School of Business
  Big Data Strategy of Procter & Gamble: Turning Big Data into Big Value
Debapratim Purkayastha and Vinod Babu Koti
ICFAI Business School (IBS)
Marketing   Production and Operations Management   Strategy and General Management
Predicting Consumer Tastes with Big Data at Gap
Ayelet Israeli and Jill Avery
Harvard Business School
  Apple and Conflict Minerals: Ethical Sourcing for Sustainability
Debapratim Purkayastha and Adapa Srinivasa Rao
ICFAI Business School (IBS)
  The Marvel Way: Restoring a Blue Ocean
W Chan Kim, Renée Mauborgne and Michael Olenick, INSEAD

The 2020 awards will be presented to the winning authors at a series of ceremonies around the world.

Read the press release

What's trending?

2020 reflects growing diversity in business education. For the first time there are equal numbers of male and female Award/Competition winners: 17 male and 17 female. The preceding four years averaged just 29% of female winners

The results also showcase advancing female diversity in case protagonists across the Awards – now at a record 31%.

There were a record nine first-time, winning institutions (in 2019: five), and a record 22 first-time, individual faculty/research winners (in 2019: 18).

Infographic: Awards and Competitions 2020


View previous award winning cases 

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