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The Case Centre Awards and Competitions 2021

We are delighted to announce the winners of our 31st annual Awards and Competitions, celebrating excellence in case writing and teaching at schools of business, management and government worldwide.

The 2021 Awards and Competitions reveal a new generation of case method talent emerging across the globe with an astonishing, record breaking, 30 new laureates. Particularly noteworthy is that all six Competitions were exclusively won by a total of ten, first-time winning individuals.

Established authors at schools long associated with the case method still took several Case Award categories, but the 31st Awards’ and Competitions’ winners also included six new schools, from five countries.

Congratulations to all our winners! We hope you enjoy finding out more about them.

Winners in full

Outstanding Contribution to the Case Method   Outstanding Case Teacher
Paul Beamish
Ivey Business School
  Mats Urde
Lund University School of Economics and Management

Award winners

Overall Award Winner   Free Case
Dollar Shave Club: Disrupting the Shaving Industry
Jamie Anderson, Antwerp Management School
Karin Kollenz-Quétard, EDHEC Business School
Nader Tavassoli, London Business School
  Tesla's Entry into the US Auto Industry
Donald N Sull and Cate Reavis
MIT Sloan School of Management
Economics, Politics and Business Environment   Entrepreneurship   Ethics and Social Responsibility
IKEA in Saudi Arabia (A)
Karthik Ramanna, Jérôme Lenhardt and Marc Homsy
Harvard Business School
  TikTok's AI Strategy: ByteDance's Global Ambitions
Jason Davis, Minh Vo
and Anne Yang
  Enel's Innovability: Global Open Innovation and Sustainability
Felipe Monteiro and
José Miguel García Benavente
Finance, Accounting and Control   Human Resource Management / Organisational Behaviour   Knowledge, Information and Communication Systems Management
Ferrari: The 2015 Initial Public Offering
Michael J Schill and Jenny Craddock
University of Virginia
Darden School of Business
  Amazon as an Employer
An Ivey Publishing case by
Jyotsna Bhatnagar and Shweta Jaiswal Thakur
Management Development Institute (MDI), Gurgaon
  Disney Enters Streaming Space: Can It Disrupt the Disruptor?
Syeda Maseeha Qumer and Debapratim Purkayastha
ICFAI Business School (IBS)
Marketing   Production and Operations Management   Strategy and General Management
TomTom: Mapping the Course from B2C to B2B
Steven Sweldens, Stefano Puntoni, Niela Kleinsmith and Tao Yue
Rotterdam School of Management, Erasmus University
Matthieu Campion
TomTom Automotive
  Ant Financial (A)
Feng Zhu, Krishna G Palepu, Anthony K Woo and Nancy Hua Dai
Harvard Business School
Ying Zhang
Rotterdam School of Management, Erasmus University
  Ryanair: Flying Too Close to the Sun?
An Ivey Publishing case by
Ciaran Heavey and Dorota Piaskowska
UCD Michael Smurfit Graduate Business School

Competition winners

Outstanding Case Writer   Outstanding Case Writer: Hot Topic 'UN Sustainable Development Goals'
Kobe Influencer Marketing: Building Brand Awareness via Social Media
Patricia Lui and Lipika Bhattacharya
Singapore Management University
  Barnana: Adventures in Upcycling
Jeremy Dann
Lloyd Greif Center for Entrepreneurial Studies, USC Marshall School of Business
Outstanding Compact Case   Outstanding New Case Writer
Nora Lang: Pay Equity at FTS
Matthew Sooy, Lauren Iuliani and W Spencer Ashby
Ivey Business School
  The Roy René Confectionery Is 100 years: Celebrating Brand Heritage to Sustain a New Strategy
Fabien Pecot
York Management School
Virginie de Barnier
IAE Aix-Marseille Graduate School of Management

The 2021 awards will be presented to the winning authors at a series of online ceremonies where the authors will discuss their win with The Case Centre's Director, Richard McCracken. Stay tuned for coverage on our website and social media channels.

Read the press release

What's trending?

The 2021 results are characterised by a record 30 individuals winning their first Award or Competition, consolidating a three-year, rising, trend: 2020: 22; 2019: 18. All six Competitions went to first-time winning individual educators. Six schools in five countries also made their debut winning appearance.

This year saw a resurgence of interest in multinational companies, in particular those with an online or technology focus. For the first time, we also saw a case relating to the social media phenomenon of ‘influencers’ (Kobe). Broadly ethical issues also keep their place including energy sustainability (Enel), food upcycling (Barnana) and gender pay equality (FTS)

27% of winning cases featured female protagonists, down on 31% in 2020.

Infographic: Awards and Competitions 2021


View previous award winning cases 

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Tweets about the Awards