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Outstanding Contribution to the Case Method 2014

Congratulations to Nirmalya Kumar who has won The Case Centre’s Outstanding Contribution to the Case Method Award 2014.

Peter KillingNirmalya Kumar is Professor of Marketing at London Business School and a Member of the Group Executive Council for Tata Sons, where he is responsible for strategy at group level.

An outstanding case writer, Nirmalya’s case, easyJet: The Web’s Favourite Airline, written with Brian Rogers, is The Case Centre’s all-time bestseller. Medi-Cult: Pricing a Radical Innovation, again written with Brian Rogers, and Red Bull: the Anti-Brand Brand (written with Nader Tavassoli, and Sophie Linguri Coughlan) are also among the all-time top 40 bestsellers.

‘In writing a case, I take the instructor and student perspectives – and ask how this case will lead to a transformation of beliefs on the part of the students,’ says Nirmalya.

Nirmalya's unique style of teaching, using provocation and confrontation, has led to many teaching awards, including London Business School’s Excellence in Teaching Award. He is one of the world’s leading thinkers on strategy and marketing and has taught at Harvard Business School, IMD, and Kellogg School of Management. His research interests include strategy, emerging markets, and marketing. Nirmalya has also worked as a consultant, coach and seminar leader to over 50 Fortune 500 companies in more than 60 countries and has served on several boards of directors.

Nirmalya has written a number of articles for Harvard Business Review and seven books, five of which are published by Harvard Business Press: Marketing as Strategy (2004), Private Label Strategy (2007), Value Merchants (2007), India’s Global Powerhouses (2009), and India Inside (2012). His publications have attracted over 11,500 Google citations.

Watch Nirmalya's award acceptance speech

Nirmalya received his Outstanding Contribution to the Case Method Award from The Case Centre's Director, Richard McCracken during our Anniversary Conference 2014, at IIMB, Bangalore, India, on 8 September. He was also our honoured guest speaker at the conference gala dinner, excerpts from his speech are available to watch here.

View the full results of The Case Centre's Awards and Competitions 2014

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Our awards are presented to the most widely used cases across the globe in the past year in nine management categories and a free case category. We also present an Overall Winner Award, and Outstanding Contribution to the Case Method Award.

Our competitions celebrate exceptional case writers, first-time case writers; the best case in our ‘hot topic’ category; a remarkable compact case; and outstanding case teaching achievements.

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