The Case Centre Award winners

EntrepreneurshipEntrepreneurship category

An award was made for the first time in this category in 2005. These awards were previouly known as the European Case Awards (1991-2010) and the ecch Case Awards (2011-2013).


TikTok's AI Strategy: ByteDance's Global Ambitions
Jason Davis, Minh Vo and Anne Yang
Ref 819-0040-1


Boost M6700 (A) & (B): Buyer-Seller Negotiation
Horacio Falcão and Heather Grover, INSEAD
Kriti Jain, IE Business School
Refs 816-0002-1 and 816-0002-1B


AB InBev: Brewing an Innovation Strategy
Robert E Siegel and Amadeus Orleans
Stanford Graduate School of Business
Ref E643


Fairphone: Organising for Sustained Social Impact
Onajomo Akemu, Gail Whiteman and Tao Yue
Rotterdam School of Management, Erasmus University
Ref 815-066-1


Axel Springer in 2014: Strategic Leadership of the Digital Media Transformation
Robert A. Burgelman, Robert Siegel and Jason Luther
Stanford Graduate School of Business
Ref E522


Uber: A Next Generation Transportation Company for Everyone
V. K. Gupta
Institute of Management Technology, Ghaziabad
Ref 815-002-1


Dropbox: “It Just Works”
Thomas R. Eisenmann, Michael Pao and Lauren Barley
Harvard Business School
Ref 9-811-065


Coach: To Be or Not To Be Luxury?
Ashok Som and Stéphanie Masson
ESSEC Business School
Ref 811-039-1


Design Thinking and Innovation at Apple
Stefan Thomke and Barbara Feinberg
Harvard Business School
Ref 9-609-066


Louis Vuitton in Japan
Justin Paul and Charlotte Feroul
Nagoya University of Commerce & Business/Ivey Publishing
Ref 9B10M067


Facebook's Platforms
Mikolaj Jan Piskorski, Thomas R Eisenmann, David Chen and Brian Feinstein
Harvard Business School
Ref no 9-808-128


The Grameen Bank: Credit as a Human Right
Eugénio Viassa Monteiro and Ana Janeiro Dias
AESE - Escola de Direcção e Negócios
Ref 807-055-1


Marston Venture Management 
John Mullins and Julian Lloyd
London Business School
Ref 806-015-1


The Resort in Pueblo Valley (A)
Christine Blondel
Ref no 804-052-1


Abrakebabra: Growing Pains in a Fast Food Restaurant Chain
Rosalind Beere, Peter McNamara and Colm O'Gorman
University College Dublin Business Schools
Ref no 804-031-1


The Big Issue
Stephanie Robertson and Julian Lloyd
London Business School
Ref no 803-065-1


The Renovo Story (A): Venture Capital at the Cutting Edge
Simon Barnes
Imperial College London, Tanaka Business School
Ref no 802-030-1

View previous award winning cases 

Share this page:

Do you have star quality?

Awards hands clapping

Take part in our annual awards and competitions and compete against the best in the world.

Our awards are presented to the most widely used cases across the globe in the past year in nine management categories and a free case category. We also present an Overall Winner Award, and Outstanding Contribution to the Case Method Award.

Our competitions celebrate exceptional case writers, first-time case writers; the best case in our ‘hot topic’ category; a remarkable compact case; and outstanding case teaching achievements.

View our 2021 winners