The Case Centre Award winners

MarketingMarketing category

These awards were previouly known as the European Case Awards (1991-2010) and the ecch Case Awards (2011-2013).

2017

Ombre, Tie-dye, Splat Hair: Trends or Fads? ‘Pull’ and ‘Push’ Social Media Strategies at L’Oréal Paris
David Dubois and Katrina Bens
INSEAD
Ref 514-063-1

2016

The New York Times Paywall
Vineet Kumar, Bharat Anand, Sunil Gupta and Felix Oberholzer-Gee
Harvard Business Schools
Ref 9-512-077

2015

Michelin Fleet Solutions: From Selling Tires to Selling Kilometers
Chloé Renault, Frédéric Dalsace and Wolfgang Ulaga
HEC Paris
Ref 510-103-1

2014

HubSpot: Inbound Marketing and Web 2.0
Thomas Steenburgh, Jill Avery and Naseem Dahod
Harvard Business School
Ref 9-509-049

2013

2012

Dove: Evolution of a Brand
John Deighton
Harvard Business School
Ref 9-508-047

2011

Xiameter: The Past and Future of a 'Disruptive Innovation'
Kamran Kashani and Inna Francis
IMD
Ref IMD-5-0702

2010

Ford Ka: The Market Research Problem (A)
Markus Christen and David Soberman
INSEAD
Seh-Woong Chung
Singapore Management University
Ref 503-082-1

2009

Red Bull: The Anti-Brand Brand 
Nirmalya Kumar, Nader Tavassoli and Sophie Linguri Coughlan
London Business School 
Ref 505-098-1

2008

Philip Morris KK 
Dominique Turpin
IMD
Ref IMD-5-0358

2007

Unilever in Brazil: Marketing Strategies for Low-Income Consumers
Pierre Chandon and Pedro Pacheco Guimaraes
INSEAD
Ref 504-009-1

2006

Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry
Pierre Chandon and Vadim Grigorian
INSEAD
Ref 504-007-1

2005

Medi-cult: Pricing a Radical Innovation
Nirmalya Kumar and Brian Rogers
IMD
Ref IMD-5-0537

2004

Ford Motor Company: Using Web-Strategies to Drive Customer Relationship Management
Sandra Vandermerwe and Marika Taishoff, Tanaka Business School, Imperial College London
Ref 500-029-1

2003

Designing www.lego.com/shop: Business Issues and Concerns
Jan Damsgaard, Jens Horluck, Aarhus University
Ref 500-006-1

2002

Baxter (A): A Changing Customer Environment
Sandra Vandermerwe, Marika Taishoff, Imperial College Management School
Ref 597-039-1

2001

Make yourself heard: Ericsson's Global Brand Campaign
Kamran Kashani, IMD
Ref IMD-5-0530

2000

Amazon.com: Marketing a New Electronic Go-Between Service Provider
Sandra Vandermerwe & Marika Taishoff, Imperial College Management School
Ref  598-069-1

1999

United Colors of Benetton
Christian Pinson & Vikas Tibrewala, INSEAD-CEDEP
Ref no 597-008-1 

1998

Haagen-Dazs Ice Cream (A): The Making of a Global Brand
Erich A Joachimsthaler & P Taugbol, IESE
Ref no M-0967-E 

1997

SKF Bearings: Market Orientation Through Services (A): Re-structuring the Before and After Market
Sandra Vandermerwe & Marika Taishoff, IMD
Ref no IMD-5-0383

1996

Winner
Hewlett-Packard: Distributing Services Through Multi-Channels(A)

Sandra Vandermerwe, IMD
Ref no IMD-5-0438
Runner up
The Cochlear Bionic Ear (A): Creating a High-Tech Market

Sandra Vandermerwe, IMD
Ref no IMD-5-0438

1995

Winner
Singapore Airlines: Using Technology for Service Excellence

Sandra Vandermerwe & Christopher H Lovelock, IMD
Ref no IMD-5-0408
Joint runners up
SKF Bearings: Market Orientation Through Services (A): Re-structuring the Before and After Market

Sandra Vandermerwe & Marika Taishoff, IMD
Ref no IMD-5-0383
Nokia Data

by Kamran Kashani, IMD
Ref no 591-009-1

1994

Winner
Zantac (A)

Reinhard Angelmar & Christian Pinson, INSEAD
Ref no 592-045-1
Runner up
Singapore Airlines: Using Technology for Service Excellence

Sandra Vandermerwe & Christopher H Lovelock, IMD
Ref no IMD-5-0408

1993

Winner
Alto Chemicals Europe (AR)

Kamran Kashani, IMD 
Ref no IMD-5-0484
Runner up
Club Med Japan

Hellmut Schutte, INSEAD
Ref no 590-030-1

1992

Winner
Colgate-Palmolive Cleopatra

Sandra Vandermerwe, IMD
Ref no IMD-5-0373
Runner up
JW Thornton Ltd

Peter Doyle, University of Bradford
Ref no 583-037-1

1991

Winner
Dunhill Holdings plc

Jon White, Cranfield University
Ref no 588-002-1
Runner up
Fidji

Christian Pinson, INSEAD
Ref no 589-006-1
 

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