The Case Centre Award winners

Overall winnersOverall winners

These awards were previouly known as the European Case Awards (1991-2010) and the ecch Case Awards (2011-2013).

2018

Uber: Changing the Way the World Moves
Youngme Moon
Harvard Business School
Ref 9-316-101

2017

Tesla Motors: Business Model Configuration
Erwin Hettich and Günter Müller-Stewens
University of St Gallen
Ref 314-132-1

2016

L’Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai
Haiyang Yang, Johns Hopkins Carey Business School
Pierre Chandon, INSEAD
Ref 513-038-1

2015

Cola Wars Continue: Coke and Pepsi in 2010
David B. Yoffie and Renee Kim
Harvard Business School
Ref 9-711-462

2014

Value Selling at SKF Service (A): Tough Buyer Confronts Strategy
Kamran Kashani and Aimée DuBrule
IMD
Ref IMD-5-0751

2013

Strategic Leadership and Innovation at Apple Inc
Loizos Heracleous and Angeliki Papachroni
Warwick Business School
Ref 309-038-1

2012

Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category
Yakov Bart, Pierre Chandon, Steven Sweldens and Raquel Seabra de Sousa
INSEAD
Ref 510-077-1

2011

Apple Inc. in 2010
David B Yoffie and Renee Kim
Harvard Business School
Ref no 9-710-467

2010

Red Bull: The Anti-Brand Brand 
Nirmalya Kumar, Nader Tavassoli and Sophie Linguri Coughlan
London Business School
Ref 505-098-1

2009

The Evolution of the Circus Industry (A)
W Chan Kim, Renée Mauborgne, Ben M Bensaou and Matt Williamson
INSEAD
Ref 302-057-1

2008

Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers
Pierre Chandon and Pedro Pacheco Guimaraes
INSEAD
Ref no 504-009-1

2007

Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry
Pierre Chandon and Vadim Grigorian
INSEAD
Ref no 504-007-1

2006

The Transformation of BP
Sumantra Ghoshal, Lynda Gratton and Michelle Rogan
London Business School
Ref no 302-033-1

2005

Marks and Spencer and Zara: Process Competition in the Textile Apparel Industry
Michael Pich, Ludo Van der Heyden and Nicolas Harlé
INSEAD
Ref no 602-010-1

2004

Ryanair - The Low Fares Airline
Eleanor O'Higgins
University College Dublin
Ref no 399-122-1

2003

Lufthansa: The Challenge of Globalisation
Sumantra Ghoshal, Annette Gardner, Rebecca Hansen, Louise Marchant, Hanno Ronte and Indira Thambiah
London Business School
Ref no 396-142-1

2002

EasyJet: The Web's Favorite Airline
Nirmalya Kumar & Brian Rogers
IMD
Ref no IMD-3-0873

2001

Amazon.com: Marketing a New Electronic Go-Between Service Provider
Sandra Vandermerwe & Marika Taishoff
Imperial College Management School
Ref no 598-069-1

2000

First Direct: Branchless Banking
Jean-Claude Larreche, Christopher H Lovelock & Delphine Parmenter
INSEAD
Ref no 597-028-1

1999

Branson's Virgin: The Coming of Age of a Counter-Cultural Enterprise
Manfred Kets de Vries & Robert Dick
INSEAD
Ref no 495-014-1

1998

Zantac (A)
Reinhard Angelmar & Christian Pinson
INSEAD
Ref no 592-045-1

1997

Electrolux: Acquisition & Integration of Zanussi
Sumantra Ghoshal & Philippe Haspeslagh
INSEAD
Ref no 390-037-1

1996

Virgin Atlantic Airways: Ten Years After
Jean-Claude Larréché
INSEAD
Ref no 595-023-1 

1995

Federal Express: Quality Improvement Program
Christopher Lovelock
IMD
Ref no IMD-3-0456

1994

Andersen Consulting (Europe): Entering the Business of Business Integration
Sumantra Ghoshal
INSEAD
Ref no 392-055-1

1993

Heineken N.V: Buckler Non-Alcoholic Beer
Sandra Vandermerwe
IMD
Ref no IMD-5-0377

1992

Scandinavian Airlines Systems in 1988
Sumantra Ghoshal
INSEAD
Ref no 389-025-1

1991

Swatch
Christian Pinson
INSEAD
Ref no 589-005-1

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Take part in our annual awards and competitions and compete against the best in the world.

Our awards are presented to the most widely used cases across the globe in the past year in nine management categories and a free case category. We also present an Overall Winner Award, and Outstanding Contribution to the Case Method Award.

Our competitions celebrate exceptional case writers, first-time case writers; the best case in our ‘hot topic’ category; a remarkable compact case; and outstanding case teaching achievements.

View our 2018 winners