The Case Centre Award winners

Production and Operations ManagementProduction and Operations Management category

These awards were previouly known as the European Case Awards (1991-2010) and the ecch Case Awards (2011-2013).


Ant Financial (A)
Feng Zhu, Krishna G Palepu, Anthony K Woo and Nancy Hua Dai, Harvard Business School
Ying Zhang, Rotterdam School of Management, Erasmus University
Ref 9-617-060


Apple and Conflict Minerals: Ethical Sourcing for Sustainability
Debapratim Purkayastha and Adapa Srinivasa Rao
ICFAI Business School (IBS)
Ref 615-066-1


Markdown Pricing Optimization at Bloomingdale's (A) and (B)
Wei Ke, Costis Maglaras and Garrett van Ryzin
Columbia Business School
Ref CCW070203


Everything is Connected: A New Era of Sustainability at Li & Fung
Hau L Lee and Sheila Melvin
Stanford Graduate School of Business
Ref GS87


Zara: The World’s Largest Fashion Retailer
Kasra Ferdows, McDonough School of Business, Georgetown University
Jose A.D. Machuca, Universidad de Sevilla
Michael Lewis, University of Bath School of Management
Ref 615-059-1


Apple Inc.: Managing a Global Supply Chain
P. Fraser Johnson and Ken Mark
Ivey Business School
Ref 9B14D005


Open Innovation at Siemens
Karim R. Lakhani, Katja Hutter and Stephanie Healy Pokrywa, Harvard Business School
Johann Füller, Innsbruck University School of Management
Ref 9-613-100


Operations Strategy at Galanz
An Ivey Publishing case by
Xiande Zhao, China Europe International Business School (CEIBS)
Xuejun Xu and Lei Yang, South China University of Technology
Stephen Ng, Hang Seng Management College
Barbara Li, The Chinese University of Hong Kong
Ref 9B10D005


ZARA: Staying Fast and Fresh
Felipe Caro
UCLA Anderson School of Management
Ref 612-006-1

2012 Developing a Supply Chain to Deliver WOW!
Michael Marks, Hau Lee and David Hoyt
Stanford Graduate School of Business
Ref GS65


Lego: Consolidating Distribution (A)
Carlos Cordon, Ralf W Seifert and Edwin Wellian
Ref no IMD-6-0315


Ocado: An Alternative Way to Bridge the Last Mile in Grocery Home Delivery
Ken K Boyer
Broad College of Business, Michigan State University 
Mark Frohlich
London Business School
Ref 602-057-1


Lufthansa Cargo AG: Capacity Reservation and Dynamic Pricing
Arnd Huchzermeier and Rolf Hellermann
WHU Otto Beisheim School of Management 
Ref no 602-029-1


IDEO: Service Design (A)
Manuel Sosa and Ritesh Bhavnani
Ref no 606-012-1


Managing Product Returns at Hewlett Packard
Luk N Van Wassenhove and Daniel R Guide, Jr
Ref no 602-039-1


The "mi adidas" Mass Customization Initiative
Ralf W Seifert
Ref no IMD-6-0249


Kasra Ferdows, McDonough School of Business, Georgetown University
José AD Machuca, Universidad de Sevilla
Michael Lewis, Warwick Business School
Ref no 603-002-1


DRAGONFLY: Developing a Proposal for an Uninhabited Aerial Vehicle (UAV)
Christoph Loch, Arnoud De Meyer and Stylianos Kavadias, INSEAD
Ref no 600-003-1


Marks & Spencer and Zara: Process Competition in the Textile Apparel Industry
Nicolas Harle, Michael Pich, Ludo Van der Heyden, INSEAD
Ref no 602-010-1


Xerox: Building a Corporate Focus on Knowledge
Soumitra Dutta, Luk Van Wassenhove, INSEAD
Ref no 600-015-1


Banking on the Internet: The Advance Bank in Germany
Tawfik Jelassi, EAMS, Granada & Albrecht Enders, Leipzig Graduate School of Management
Ref no 699-016-1


E*Trade, Charles Schwab and Yahoo!: The Transformation of On-Line Brokerage
Soumitra Dutta, Arnoud De Meyer & Nassim Dagher, INSEAD
Ref no 698-029-1


CitiusNet: The Emergence of a Global Electronic Market
Tawfik Jelassi, INSEAD & Han-Sheong Lai, EAMS, Granada
Ref no 696-009-1 


Friends Provident: Reengineering Customer Services
Soumitra Dutta & James Teboul, INSEAD
Ref no 694-010-1


Information Systems Strategy at Stratex
Soumitra Dutta, INSEAD
Ref no 693-053-1


No award made


Wotan AG (A)

Thomas E Vollmann & Robert S Collins, IMD
Ref no IMD-6-0139
Joint runners up
Information Systems Strategy at Stratex

Soumitra Dutta, INSEAD
Ref no 693-053-1
Omega: Autumn 1988
Roger Schmenner, IMD
(this case has been withdrawn from the IMD collection)


Nokia Mobile Phones: Streamlining Logistics to Create Value

Michael D Oliff & Thomas E Vollmann, IMD
Ref no 692-046-1
Runner up
Prentiss Products Europe (A)

Robert S Collins & Michael D Oliff, IMD
Ref no IMD-6-0138


Vanderbruk Spice NV
Clay Whybark, IMD
(this case has been withdrawn from the IMD collection) 
Runner up
Kumera OY (A)
Clay Whybank, IMD
(this case has been withdrawn from the IMD collection)


Crystalox Ltd
Juli Dixon & Clay Whybark, IMD
Ref no 687-056-2


Sunwind A B (A)

J Teboul, IMD
Ref no IMD-6-0132
Runner up
The Chicago Pizza Pie Factory

C A Voss & E Kennedy, Warwick University
Ref no 688-004-1

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