The Case Centre’s bestselling authors 2015/2016

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Bestselling author 2015/16

Debapratim PurkayasthaDebapratim Purkayastha
Associate Dean
ICFAI Business School (IBS)

The cases

Cases Netflix: Leveraging Big Data to Predict Entertainment Hits
This case is about the big data capabilities developed by Netflix. Big data is not just a new digital buzzword; it’s here to stay. It’s imperative that today’s managers understand how to effectively leverage this explosive growth in the volume of data in meaningful ways that can be used to drive business decision-making. Read our feature about this case

Corporate Entrepreneurship and Innovation at Google, Inc
As with any other technology company, Google’s future hinged on meeting the expectations of investors while continuing to be innovative. Said CEO, Larry Page: ‘We’re one of the bigger companies of the world and I’d like to see us do more stuff – not just do what somebody else has done, but something new.’ But how could the company’s entrepreneurial spirit be kept alive? Read our feature about this case

Employee Training & Development at Ritz-Carlton: Fostering an Exceptional Customer Service Culture 
Ritz-Carlton was known for the luxurious world-class service its hotels offered and was the only service company to have earned the prestigious Malcolm Baldrige National Quality Award twice. This prizewinning case analyses how Ritz-Carlton’s exceptional training and development for employees helps to maintain its unique culture and mystique as an outstanding service organisation.

View all Debapratim's cases

Meet Debapratim

Biography Debapratim, who teaches business strategy at ICFAI Business School (IBS), is an award-winning and bestselling case author and an experienced case method workshop tutor. He has won numerous global case method awards and prizes at events held in Belgium, USA, UK, Portugal, Switzerland, Canada, China and India. Debrapratim is also a recipient of The Case Centre's Outstanding Contribution to the Case Method Award.

His pioneering case method achievements include the creation of highly original ‘comic book’ cases with Siddharth Ghosh; leading over 40 inspirational case method workshops for research scholars, faculty members, and business executives; and his work as Consulting Editor of Case Folio, a refereed journal dedicated to management cases. He is also an Editorial Board Member for the Case Research Journal published by the North American Case Research Association (NACRA). Debapratim frequently presents at prestigious conferences worldwide and is often interviewed for leading publications. He is frequently asked to help judge international case writing and teaching competitions and to serve as a reviewer for international journals.

Key quote
“When I first started writing cases in 2006, I never imagined that my cases would find such wide acceptance in business schools across the world. Nevertheless, I have always endeavoured to write cases which not only my students in ICFAI Business School can relate to and learn from, but also other students from different parts of the globe.
"To achieve this, one has to look beyond just the choice of topics for the case and subject organisations and cultivate a writing style that is simple, clear and relatable, thus making it easy for any student to follow the storyline and go in-depth with the insights provided in the case. My foremost guiding principle has always been to write cases that educators across the world would love to take into their classrooms.”

~ Debapratim Purkayastha


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