The Case Centre’s bestselling authors 2015/2016

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Bestselling author 2015/16

John A QuelchJohn A. Quelch
Charles Edward Wilson Professor of Business Administration
Harvard Business School

 
The cases

Cases Starbucks: Delivering Customer Service
Starbucks must respond to recent market research indicating that it is not meeting customer service expectations. The company is considering increasing the amount of staff and therefore, theoretically, service speed. However, the impact of the plan (which would cost $40 million annually) on the company's bottom line is unclear.

Clean Edge Razor: Splitting Hairs in Product Positioning
After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. But Jackson Randall, the product manager for Clean Edge, is struggling with how best to position the product for the launch. Should it be a niche or a mainstream razor product?

Metabical: Pricing, Packaging, and Demand Forecasting for a new Weight-Loss Drug
Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. The senior director of marketing, Barbara Printup, prepares for the product launch and must make several critical decisions. Her final recommendations must consider long-term profitability and meet the company's desired return on investment.

Meet John

BiographyJohn A. Quelch is the Charles Edward Wilson Professor of Business Administration at Harvard Business School . He also holds a joint appointment at Harvard T.H. Chan School of Public Health as Professor in Health Policy and Management.  In addition, he is a Fellow of the Harvard China Fund, a Member of the Harvard China Advisory Board and Associate in Research at the Fairbank Center for Chinese Studies.

Between 2011 and 2013, Professor Quelch was Dean, Vice President and Distinguished Professor of International Management at CEIBS, China's leading business school. Between 2001 and 2011, he was the Lincoln Filene Professor of Business Administration and Senior Associate Dean at Harvard Business School, teaching Marketing in the Advanced Management Programme. He served as Dean of London Business School from 1998 to 2001. Prior to 1998, he was the Sebastian S. Kresge Professor of Marketing and Co-Chair of the Marketing Unit at Harvard Business School. 

John is known for his teaching materials and innovations in pedagogy.  Over the past thirty-five years, his cases have sold over four million copies, the third highest number in the history of Harvard Business School.

 
Key quote
Quote

The three most important ingredients for writing a successful case are: an important managerial problem confronting an interesting protagonist with whom the student can identify; alternative approaches to solving the problem backed up with enough quantitative information to help the student decide what to recommend; a thorough, well-written teaching note that gives instructors confidence as they prepare for class.”

~ John A. Quelch

 

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