The Case Centre’s bestselling authors 2015/2016

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Bestselling author 2015/16

Robert SimonsRobert Simons
Charles M. Williams Professor of Business Administration
Harvard Business School

The cases

Cases Citibank: Performance Evaluation
Citibank has introduced a new, comprehensive performance-scorecard system. But how can an outstanding branch manager who has scored poorly on an important customer satisfaction measure be evaluated? This case provides a scoring sheet to be completed by students and an explanation of the ramifications of the decision for the business's strategy.

Compagnie du Froid, SA
An ice cream company owner must evaluate the performance of three regional businesses. To do the analysis, students must flex the budget by seasonal temperature; calculate revenue, volume, price, and efficiency variances; analyse the effects of transfer prices; and calculate return-on-investment. Strategic boundaries and manager compensation must also be considered.

Vyaderm Pharmaceuticals
The new CEO of Vyaderm Pharmaceuticals introduces an Economic Value Added (EVA) programme to focus the company on long-term shareholder value. A one-time windfall in earnings sees Vyaderm's top managers struggling with the question of whether to adjust the EVA results to prevent demoralizing managers in future years when results are likely to decline.

Meet Robert

BiographyBob Simons is the Charles M. Williams Professor of Business Administration at Harvard Business School. Over the past 30 years, Simon has taught accounting, management control, and strategy implementation courses in both the Harvard MBA and Executive Education Programmes.

His books include Seven Strategy Questions: A Simple Approach for Better Execution, published in 2010 by Harvard Business Press. In addition, Simon’s ongoing research into the relationship between business strategy, organisation design, and management control systems has been published in many prominent journals and books such as Harvard Business Review, Capitalism and Society, Sloan Management Review, and Strategic Management Journal,).

Simon has served as a consultant to a number of corporations on strategy implementation, organisation design, performance measurement, and strategic control. He has testified as an expert witness in U.S. Federal Court and before State Public Utility Commissions.


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