The Case Centre’s bestselling authors 2015/2016

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Bestselling author 2015/16

Pankaj GhemawatPankaj Ghemawat
Anselmo Rubiralta Professor of Global Strategy, IESE Business School and Global Professor Management and Strategy, NYU Stern

IESE Business School and NYU Stern

The cases

Cases Leadership Online (A): Barnes & Noble vs.
By mid-1997, the competitive battle in electronic book retailing between and Barnes & Noble was in full swing. Amazon had played a remarkable role in driving and dominating online retailing in its targeted category, books. But traditional book retailer Barnes & Noble was determined to challenge Amazon’s online leadership.

The Globalisation of CEMEX
CEMEX, a Mexican company, had become a major international competitor in cement while maintaining a higher level of profitability than other, longer-established suppliers. This case offers a basis for discussing the sources of superior performance in a global context and the wide array of benefits that CEMEX derives from its operations in different countries.

Zara: Fast Fashion
Inditex, an apparel retailer from Spain, has set up an extremely quick response system for its ZARA chain. Powered by ZARA's success, Inditex has expanded into 39 countries, making it one of the most global retailers in the world. But in 2002, it faces important questions concerning its future growth.

Meet Pankaj

BiographyPankaj Ghemawat is the Anselmo Rubiralta Professor of Global Strategy at IESE Business School and Global Professor of Management and Strategy and Director of the Center for the Globalization of Education and Management, NYU Stern Business School. Between 1983 and 2008, he was on the faculty at the Harvard Business School where, in 1991, he became the youngest person in the school's history to be appointed a full professor. Ghemawat was also the youngest guru included in the guide to the greatest management thinkers of all time published in 2008 by The Economist.

Pankaj has written a number of books, including Strategy and the Business LandscapeRedefining Global Strategy, and World 3.0. He has also written more than 100 research articles and cases and is one of the world's bestselling authors of teaching cases. He is a fellow of the Academy of International Business and of the Strategic Management Society.

He served on the taskforce appointed by AACSB, the leading accreditation body for business schools, on the globalisation of management education, and authored the report's recommendations on what and how to teach students about globalisation.

Key quote

“Cases confront students with the complexities  of the real world, sharpen their skills at evaluation and integration, provide grist for reasoning by analogy, make key ideas vivid and support participant-centred learning.  Which is why I continue to write them, more than three decades after I got started – and to assemble them, with conceptual materials, into teaching materials and even course-length casebooks."

~ Pankaj Ghemawat


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