
The Case Centre’s bestselling authors 2015/2016
Bestselling author 2015/16 |
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The cases |
Red Bull: The Anti-Brand Brand
Brand Consolidation: Repositioning Unilever’s European Ice Cream Business |
Meet Nader |
At London Business School, he founded the Walpole Luxury Management Programme and is a recipient of the school’s prestigious Excellence in Teaching Award. For the past 23 years, Nader has advised and taught executives from Internet and high-tech start-ups to over 30 Global Fortune 500 companies. He has been Non-Executive Chairman of The Brand Inside – ‘inspiring brand-led change’ – since 2006. |
Key quote |
![]() “Great cases address both the knowing and the doing in the knowing-doing gap. How? They engage participants to interactively apply theory and experience to a specific context. They require concrete action. And they are memorable ... typically more so even than the instructor’s name!” ~ Nader Tavassoli |