The Case Centre’s bestselling authors 2015/2016

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Bestselling author 2015/16

Christopher BartlettChristopher Bartlett
Thomas D. Casserly, Jr. Professor of Business Administration, Emeritus
Harvard Business School

The cases

Cases Ikea’s Global Sourcing Challenge: Indian Rugs and Child Labor (A)
How does IKEA respond to a television report that its Indian carpet suppliers were using child labour? IKEA's strong culture and values include a commitment 'to create a better everyday life for many people'. How should the company deal with the ongoing issue of child labour in the supply chain?

Global Wine War 2009: New World Versus Old
This case contrasts the tradition-bound Old World wine industry with the market-oriented New World producers and the battle for the US market, the most desirable export target in 2009 due to its large, fast-growing, high priced market segments. Students can analyse how newcomers can change the rules of competitive engagement in a global industry.

Silvio Napoli at Schindler India (A)
A young Italian MBA working for a Swiss multinational is sent to India to establish a subsidiary and implement the strategy he prepared at headquarters as a strategic planner. This case focuses on three core strategic decisions he must make as his plan is challenged by his local Indian managers and the European plants supplying Schindler.

Meet Christopher

BiographyAs a practising manager prior to joining the faculty of Harvard Business School, Christopher worked as a marketing manager with Alcoa in Australia, a management consultant in McKinsey's London office, and as the country general manager of Baxter Laboratories' subsidiary company in France. After joining the Harvard Business School faculty in 1979, his research interests focused on the strategic and organisational challenges confronting managers in large, complex corporations, and on the organisational and managerial impact of transformational change.

He has published eight books, including (co-authored with the late Sumantra Ghoshal) Managing Across Borders: The Transnational Solution, named by the Financial Times as one of the 50 most influential business books of the century. His cases have sold more than six million copies worldwide, making him the bestselling case author in the history of Harvard Business School. Christopher has been elected as a Fellow of the Academy of Management, the Academy of International Business, and the Strategic Management Society.
Key quote

“I’m honoured to still be on this list – especially after more than a decade as an emeritus professor! But even in my retirement, I continue my commitment to developing classroom materials that capture the richness, complexity and excitement of today’s important management challenges. In fact, I just completed a two-part series on Unilever that captures the kind of leading practice that I believe all students of management should have the opportunity to analyse and debate.

“I can’t recommend highly enough the intellectual rewards of engaging in fieldwork that captures real management issues. Such rewards are matched only by the joy of seeing students grow through their engagement with rich, real, engaging classroom materials.”

~ Christopher Bartlett


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