The Case Centre’s bestselling authors 2015/2016

Share this page:
Bestselling author 2015/16

Jamie AndersonJamie Anderson
Adjunct Professor of Strategic Management at Antwerp Management School and Lorange Institute of Business, Zurich

The cases

Cases Nespresso: What Next?
In 2011 Nespresso, the premium single-serve coffee brand of the multinational Swiss company Nestlé, found itself at a crossroads. Between 2006 and 2010 it had nearly tripled sales to well over CHF3 billion. But despite its meteoric growth in recent years, competitors were moving to try to challenge Nespresso’s dominance of the premium single-serve coffee market.

Lady Gaga: Born This Way?
Lady Gaga was named artist of the year in 2010 by Billboard and her income had already exceeded the total lifetime earnings of rock veterans such as U2 and AC/DC. This case, aimed at MBA courses in strategic management, innovation and marketing, explores how an established industry can be shaken up to achieve outstanding success. From a Hot Idea to an Established Market Player?
Launched in early 2005, Zopa is a peer-to-peer online brokerage service that links British residents who want to lend with potential borrowers. The company represents a new concept in retail financial services, and this case provides an overview of how Zopa has developed a unique position in the market through an innovative business model.

Meet Jamie

BiographyJamie Anderson is jointly Adjunct Professor of Strategic Management at Antwerp Management School and the Lorange Institute of Business, Zurich. Recently named as a management guru by the Financial Times, Jamie has also been included on a list of the world’s top 25 management thinkers by the journal Business Strategy Review.

Jamie’s research and teaching focuses on the interconnectedness between leadership, strategy and change, and he has advised a range of Fortune 500 firms on approaches to corporate renewal. His articles have appeared in some of the world’s leading international journals, including MIT Sloan Management Review, California Management Review, and the Journal of Business Strategy, and his ideas have been quoted in outlets such as Business Week, The Economist, Wall Street Journal and Financial Times. Jamie is an award winning author, and his books include, The Fine Art of Success.
Key quote

“In my experience, case research and writing gives an instructor a huge amount of credibility in the classroom. Rather than teaching other people's stuff, you can walk into a learning situation with unique insights and anecdotes that drive participant engagement and interest.

Case authorship demonstrates to learners that you are passionate about your domain of knowledge, and have the ability to relate to and learn from leaders and organisations that are grappling with real business issues. Importantly, case research has also provided me with rich insights that have been used in my publications in journals such as MIT Sloan Management Review.”

~ Jamie Anderson


Back to list of bestselling authors 2015/2016