The Case Centre’s bestselling authors 2015/2016

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Bestselling author 2015/16

Hau L. LeeHau L. Lee
The Thoma Professor of Operations, Information, and Technology
Stanford Graduate School of Business

 
The cases

Cases Hewlett-Packard Co: Deskjet Printer Supply Chain (A)
This case describes a challenge facing Hewlett-Packard's Vancouver Division in 1990. Although its new inkjet printers were selling well, inventory levels worldwide were rising as sales rose. Students are invited to discuss inventory analysis and/or the organisational challenges companies face in implementing supply chain solutions.

Hewlett-Packard Company: Network Printer Design for Universality
HP is considering whether to design its laser jet printer products to include a universal power supply that can work at both 110 volts and 220 volts. The project team must quantify the costs and benefits, and reconcile the differing perspectives of marketing, product development, finance, manufacturing, and distribution.

Zappos.com: Developing a Supply Chain to Deliver Wow!
Zappos was founded in 1999 during the Internet boom to sell shoes online. The company's founding premise was to provide the ultimate footwear selection – it wanted to 'wow' everyone who interacted with the company. The case analyses key supply chain issues and Zappos' core competencies, culture, and competitive environment.

Meet Hau

BiographyHau is the Thoma Professor of Operations, Information and Technology at the Stanford Graduate School of Business. He is also Faculty Director of the Stanford Institute for Innovations in Developing Economies, and a Co-Director of the Stanford Value Chain Innovation Initiative. Hau has published widely in journals such as Management Science, Operations Research, Harvard Business Review and Sloan Management Review. In 2004, his co-authored paper, Information Distortion in a Supply Chain: The Bullwhip Effect, was voted as one of the ten most influential papers in the history of management science.  

He received the Harold Lardner Prize for International Distinction in Operations Research, Canadian Operations Research Society, 2003. Hau has consulted extensively in the public and private sectors and is a co-founder of DemandTec, which went public in 2007. He is on the board and advisory board of several logistics services and supply chain software companies.
 

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