The Case Centre’s bestselling authors 2015/2016

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Bestselling author 2015/16

Jeffrey PfefferJeffrey Pfeffer
The Thomas D. Dee II Professor of Organizational Behavior
Stanford Graduate School of Business

The cases

CasesSouthwest Airlines (A)
In 1994, both United Airlines and Continental Airlines launched low-cost airlines to compete with Southwest Airlines. From 1991 until 1993 Southwest had increased its market share of the critical West Coast market from 26% to 45%. How did Southwest develop a sustainable competitive advantage? And could competitors successfully imitate its approach?

Jeffrey Sonnenfeld (A): The Fall from Grace
Jeffrey Sonnenfeld was a star professor at Emory University's Goizueta Business School and successful fundraiser, but he was known to have conflicts with the dean. He was caught on camera jumping up and down in the business school hallways and potentially scraping the walls. He was fired and his career potentially ruined.

Jeffrey Sonnenfeld (B): The Road to Redemption
With his career in shambles, his reputation severely damaged, and no full-time job, Jeffrey Sonnenfeld had learned the truth of Mark Twain’s principle that ‘a lie will go halfway around the world in the time it takes the truth to put on its shoes’. He knew he had to fight for what he believed was right.

Meet Jeffrey

BiographyJeffrey is the Thomas D. Dee II Professor of Organizational Behavior at the Graduate School of Business, Stanford University where he has taught since 1979.  He has published extensively in the fields of organisation theory and human resource management and is the author/co-author of over 14 books and 150 articles and book chapters.

Jeffrey currently serves on the board of directors of the non-profit Quantum Leap Healthcare and on the advisory board for Collective Health. He has presented seminars in 38 countries throughout the world as well as providing consulting services and executive education for numerous companies, associations, and universities in the United States.

He has won the Richard D. Irwin Award presented by the Academy of Management for scholarly contributions to management and numerous awards for his articles and books.  He is listed in the top 25 management thinkers by Thinkers 50, and as one of the Most Influential HR International Thinkers by HR Magazine.
Key quote

“I write cases about people for my class on power – while most cases are about companies.  Writing my own cases permits me to tailor the subject matter to a unique course on power and influence in organisations, and to have the possibility of having the case protagonists in the class during the discussion.

“This – coupled with the choice of people that the students can easily relate to (because they are similar to the current students but slightly more experienced) – has enabled the class to evolve in a very productive direction.”

~ Jeffrey Pfeffer


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