The Case Centre’s bestselling authors 2015/2016

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Bestselling author 2015/16

Vivek GuptaVivek Gupta
Practice Head
GlobalData plc

The cases

Cases Li & Fung: The Global Value Chain Configurator
This case examines the evolution of Hong Kong-based Li & Fung Limited from a traditional trading company into a global consumer goods export trading giant and manager of customers' supply chains. It analyses the company's efforts to constantly evolve its business model in response to changes in the external environment and customer needs and preferences.

Cirque du Soleil’s Human Resource Management Practices
Since its inception in the mid-1980s, Cirque had been known for its innovation and creativity. In 2007, Cirque had more than 3,000 employees representing 40 nationalities and 25 languages. To manage such a diverse workforce it had a dynamic HR team. This case highlights the recruitment and selection, training, performance appraisal, culture and work environment at Cirque.

Zara’s Supply Chain Management Practices
Zara's vertically integrated supply chain system enabled it to offer 12,000 new designs every year, with new stock appearing in its clothing stores globally twice a week. This case discusses the unique supply chain management practices of the Spanish retailer which enabled it to gain competitive advantage over other fashion retailers worldwide.

Meet Vivek

BiographyVivek is currently Practice Head, Industry Analysis and Data, with GlobalData plc UK. He has six years’ experience with GlobalData Plc group and is currently managing the Travel and Tourism, Primary Research, Quality Audit and Surveys teams. In his current role he is responsible for management of processes & reporting; planning, execution and delivery of content for T&T, Surveys and Primary Research. Prior to this role, Vivek was associated with the Financial Services and Cities team at Timetric.

Vivek has more than 17 years’ experience in industry, academic and case research. Prior to joining GlobalData Plc, he worked with ICFAI Business School (IBS), Hyderabad at its case research unit. As a prolific case author and mentor, he has received several global awards for his cases, including from The Case Centre and EFMD (European Foundation for Management Development). His earlier experience also encompasses consulting, teaching management subjects, editing business magazines and academic courseware development.

Key quote

I am extremely glad to hear that I am among the bestselling authors and it's a proud moment for me that an esteemed institution like yours has recognised this achievement. I have authored more than 500 cases over a period of nine years, all of them published with The Case Centre. Writing cases has been my passion and discussing my own case in the class enabled me to share the key insights with my students that I gained while writing the case. This made the discussion more lively as I could make them think beyond the facts and figures provided in the case.

"Teaching with cases had always been a key driver for me to write my own cases on niche areas where limited content was available and I also aimed to map the theoretical concepts that could be learned from a case by including it in the teaching note. To conclude, I urge all faculty members to write at least a dozen cases and take them into the classroom for discussion. This experience will certainly be intellectually rewarding for them.”

~ Vivek Gupta


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