The Case Centre’s bestselling authors 2015/2016

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Bestselling author 2015/16

Ben M BensaouBen M Bensaou
Professor of Technology Management, Professor of Asian Business and Comparative Management

The cases

Cases The Evolution of the Circus Industry (A)
This case discusses the evolution of the circus industry up until the emergence of Cirque du Soleil. It offers a detailed discussion about the structure of the industry to enable a rich analysis of the challenges it now confronts. Students discover that the industry had become a red ocean with limited profit and growth potential.

Even a Clown Can Do It: Cirque du Soleil Recreates Live Entertainment (B)
Cirque du Soleil very successfully entered a structurally unattractive circus industry. It was able to reinvent the industry and created a new market space by challenging the conventional assumptions about how to compete. It value innovated by shifting the buyer group from children (end-users of the traditional circus) to adults (purchasers of the traditional circus).

Mercedes-Benz and ‘Swatch’: Inventing the Smart and the Networked Organisation
Mercedes-Benz and Swatch created a new company, MCC, to build a revolutionary car for cities: the Smart. Full production would start soon, but there are some fundamental questions left to answer. Will the project be a financial success? Will the approach really achieve the desired results in terms of innovativeness, lead times, and costs?

Meet Ben


Ben is Professor of Technology Management and of Asian Business and Comparative Management at INSEAD, Fontainebleau. He was a Visiting Associate Professor at Harvard Business School for 1998-1999, a Senior Fellow at the Wharton School of Management for 2007-2008 and a Visiting Scholar at the Haas School of Business at UC Berkeley for 2013-2015.

His research and teaching activities focus on: (1) how to create innovating capabilities and competencies as a way to build an innovating organisation, (2) Blue Ocean Strategy and value Innovation implementation, (3) how to build social capital within firms, (4) new forms of organisations, in particular networked corporations, strategic alliances, joint ventures and partnerships, and (5) the impact of information technology on innovation. His publications include papers in Academy of Management Journal, Management Science, Information Systems Research, Organization Science, Strategic Management Journal, the Journal of International Business Studies, Harvard Business Review, Sloan Management Review, book chapters and conference proceedings.

Key quote

“What I find most useful when writing a case study is to start with the teaching note. With a clear statement of the teaching objectives, a sense of what concepts, tools or techniques the case study is building up to it is easier to avoid the case study becoming a mere descriptive account of a business situation with poor teaching potential.

"With a pre-defined focal learning point, it is straightforward to build the case narrative, select the different protagonists and their distinctive profiles and set the stage for the built-in tension within the case.”

~ Ben M Bensaou


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