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The Case Centre’s bestselling authors 2015/2016

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Bestselling author 2015/16

Charles A. O’Reilly IIICharles A. O’Reilly III
Frank E. Buck Professor of Management
Stanford Graduate School of Business
 
The cases

Cases Southwest Airlines (A)
In 1994, both United Airlines and Continental Airlines launched low-cost airlines to compete with Southwest Airlines. From 1991 until 1993 Southwest had increased its market share of the critical West Coast market from 26% to 45%. How did Southwest develop a sustainable competitive advantage? And could competitors successfully imitate its approach?

Takeda Pharmaceutical Company: Becoming a Global Company (A)
In 2007, Takeda was a leading Japanese pharmaceutical company with sales primarily in Japan and the US. Yasuchika Hasegawa, the president of Takeda, was concerned about the future of the company. Takeda’s attempts to become a global company had been criticised as slow and not sufficiently aggressive, with Takeda’s risk-averse corporate culture being partly to blame.

Takeda Pharmaceutical Company: The Millennium Acquisition (B)
Yasuchika Hasegawa, president of Takeda Pharmaceutical Company, had a vision to make Takeda a top tier company in oncology by 2015, and acquired Millennium Pharmaceuticals in 2008. His priorities centered on retaining Millennium talent and addressing the friction that arose from two very different corporate cultures. He also aimed to transform Takeda’s risk averse culture.
Meet Charles

BiographyCharles has taught courses for MBAs and executives in organisational innovation and change, strategy and leadership, organisational culture, and human resources. His research spans studies of leadership, organisational demography and diversity, culture, executive compensation and organisational innovation and change.

He has published over 100 papers and three books. Several of his papers have won awards (The Administrative Science Quarterly Scholarly Contribution Award in 1995 and 1998 and The California Management Review Accenture Award in 1996 and 2009). He has been given the Distinguished Scholar Award by the Academy of Management (2010) and the Organizational Behavior Division Lifetime Achievement Award (2010). In 2001 he was given the Distinguished Teaching Award for MBA teaching at the Graduate School of Business.

Charles has consulted for a variety of public and private firms in America, Europe, Africa, and Asia. He also has developed, directed, and taught in executive programmes for senior managers in innovation, technology, leadership, change, and human resources.
 

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