The Case Centre’s bestselling authors 2015/2016

Share this page:
Bestselling author 2015/16

Sanjib DuttaSanjib Dutta
Head of Strategic Research Group
Virtusa Business Consulting, VirtusaPolaris

 
The cases

Cases Wal-Mart’s German Misadventure
This case explains the reasons for Wal-Mart's decision to go global in the early 1990s, and its decision to enter the European market through Germany – the most difficult market in Europe. It discusses the problems faced by the company due to its lack of understanding of the German retailing and regulatory environment.

The Nirma Story
In 2010, for the first time in 23 years, PepsiCo did not invest in Super Bowl advertising for its iconic brand. Instead, the company diverted $20 million to the Pepsi Refresh Project: consumers were invited to submit ideas for health, environmental, social, educational, and cultural causes. Was it the right decision?

Knowledge Management Practices at Toyota Motors
The various knowledge management (KM) practices at Toyota Motors, the world's most profitable automobile company, are discussed in this case. It also describes how Toyota enables wide knowledge sharing not just within the organisation but also across its supply chain and details the practices that make Toyota a true learning organisation. 

Meet Sanjib

BiographySanjib has seventeen years of experience in research and advisory, corporate strategy, planning, and sales operations roles in large and mid-sized global IT/ITeS companies. He has expertise in annual sales planning, account planning, sales operations, identifying growth markets/verticals and business performance management. He currently heads the Strategic Research Group at Virtusa Business Consulting, VirtusaPolaris. 

As a member of IBS Center for Management Research Sanjib authored/co-authored over 20 reference books and more than 300 cases and company profiles. These cover different sectors and companies mostly relating to strategic management. He taught strategic management to MBA students at the ICFAI Business School, Hyderabad, for seven years until 2006.

 
Key quote
Quote

“I practised and preached the case methodology of teaching and learning for many years and am happy to see that it still has the same popularity that it used to have more than a decade ago amongst management practitioners and learners alike.

A case is still one of the most powerful tools to understand business concepts and their applicability in real-life situations. I congratulate The Case Centre for the commendable job in taking cases to the classroom and making management education and cases inseparable. I am delighted to be named one of the bestselling authors. This is a proud moment for all the case writers like me across the world who have contributed to the field of case writing and teaching.”

~ Sanjib Dutta

 

Back to list of bestselling authors 2015/2016