The Case Centre’s bestselling authors 2015/2016

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Bestselling author 2015/16

Ramon Casadesus-MasanellRamon Casadesus-Masanell
Herman C. Krannert Professor of Business Administration
Harvard Business School

The cases

Cases Patagonia
This case traces Patagonia's efforts to take responsibility for the high-quality environmentally friendly garments it made, ‘from birth to death and then beyond death, back to rebirth.’ The initiative consisted of a mutual contract between the company and its customers to ‘reduce, repair, reuse, and recycle’ the clothing that they bought.

BP and the Consolidation of the Oil Industry, 1998-2002
This case examines the economics of the oil and gas industry with a focus on 1998-2001. It discusses the rationale behind using growth in scale as a way to increase profitability and gain competitive advantage. It also examines the classic strategic implications of vertical integration and questions the necessity of remaining vertically integrated in today's markets.

Maersk Line and the Future of Container Shipping
Søren Skou had recently been promoted to CEO of Maersk Line, the world’s largest container shipping company. The sluggish global economy had severely depressed container rates and fuel prices were at record levels. On some trade routes, the company wasn’t even meeting the costs of deploying its large and expensive container ships.

Meet Ramon

BiographyRamon Casadesus-Masanell is the Herman C. Krannert Professor of Business Administration at Harvard Business School. He joined HBS in 2000 where he has taught the required MBA strategy course, an elective course on competing business models, and PhD courses on strategy and game theory. He also teaches on several HBS executive education programmes.

Ramon specialises in management strategy, managerial economics, and industrial organisation. He is also interested in the limits to contracting and the role of trust in management strategy. He has published in a number of journals including Management ScienceJournal of Economics & Management StrategyStrategic Management Journal, USC Interdisciplinary Law JournalHarvard Business Review.

Together with Professor Daniel F. Spulber (Kellogg School of Management at Northwestern University), Ramon edits the Journal of Economics & Management Strategy (JEMS), the leading academic journal on the economics of strategy.


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