The Case Centre’s bestselling authors 2015/2016

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Bestselling author 2015/16

David B. YoffieDavid B. Yoffie
Max and Doris Starr Professor of International Business Administration
Harvard Business School

 
The cases

Cases Cola Wars Continue: Coke and Pepsi in 2010
The most intense battles of the cola wars were fought over the USD74 billion CSD (carbonated soft drinks) industry in the United States where the average American consumes 46 gallons of CSD a year. However, from the late 1990s, US CSD consumption started to decline. How can Coke and Pepsi ensure sustainable growth and profitability?

Apple Inc in 2010
On 4 April 2010, Apple Inc launched the iPad, the company's third major innovation released over the past decade under its iconic CEO Steve Jobs. Apple's strategy of shifting its business into non-PC products had thrived so far, driven by the amazing success of the iPod and the iPhone. But huge challenges remained.

Wal-Mart, 2007
Wal-Mart was the world's largest retailer but by 2007 competition had become particularly acute as the company expanded from rural markets into urban and suburban areas. This case covers Wal-Mart's merchandising strategy; its sometimes controversial human resource practices; public relations campaigns; move into international markets; and its leading competitors, especially Target.

Meet David

BiographyDavid is the Max and Doris Starr Professor of International Business Administration at Harvard Business School. A member of the HBS faculty since 1981, David has chaired the HBS Strategy Department, the Advanced Management Programme, Harvard's Young Presidents' Organisation programme, and now chairs Harvard’s World Presidents’ Organisation programme.

From 2006-2012, he served as Senior Associate Dean and Chair of the HBS executive education programmes. During his tenure, executive education revenues grew almost 75%, classrooms were opened in Shanghai and Mumbai, a new executive education building complex was launched, and HBS emerged as the highest rated and largest business school in executive education in the world. David currently teaches an elective MBA course on strategy and technology.
 
Key quote
Quote

Case writing and case teaching have two important advantages for teaching MBAs:  first, writing a case can give you a deep understanding of managerial problems. Appreciating theory while discovering its limitations is a wonderful learning experience for a professor.

Second, teaching a case to well-prepared students can be one of the most gratifying experiences for a professor in the classroom. You can see the learning and engagement unfold as the discussion evolves.”

~ David B Yoffie

 

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