
Top 40 Bestselling Case Authors 2016/17
No. 12 Bestselling Case Author 2016/17 |
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Peter's top bestselling cases |
Nestlé's GLOBE Program (B): July Executive Board Meeting
Nestlé’s GLOBE Program (C): ‘GLOBE Day’ |
Meet Peter |
The powerful technique for creating strategic focus and building team energy captured in his book Must-Win Battles (written with Professor Tom Malnight and Tracey Keys) has resulted in Peter running must-win battle workshops for company teams in North America, the Middle East, Africa and Europe over the past ten years. He has also taught on a high-potential programme for BMW; a senior management programme for Vestas, the world-leading Danish wind power company; change programmes for Nestlé; and a five-day change programme for Sika, a global technology company. Much of the underlying work that Peter has done on strategy and change is captured in Strategic Analysis and Action, a textbook that has influenced the activities of many companies, including Exxon Mobil, Nestlé and ICI. |
Key quote |
![]() “I do not write cases in the hope that they will be adopted by other schools. I write cases first and foremost for my own use, with my own students. So rule one is to know who your intended audience is. “Rule two is know what you are trying to achieve with the case. Let’s say I am writing a case on a joint venture situation. I could focus on the financial aspects of the JV, the cross-cultural aspects, or the very personal issues that arise for the executives trying to put the deal together or make it work as planned. Whatever you choose, make sure there is enough information to support a good discussion, but no more! I ruthlessly edit my cases to make them as short as possible. Executives hate wasting time and if you can present a case in four pages instead of 10, do it! They will thank you.”~ Peter Killing |