Top 40 Bestselling Case Authors 2016/17

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No. 25 Bestselling Case Author 2016/17

Michael A RobertoMichael A Roberto
Professor of Management
Bryant University

 
Michael's top bestselling cases

Cases Paul Levy: Taking Charge of the Beth Israel Deaconess Medical Center (A)
On 7 January 2002, Paul Levy became president and CEO of the Beth Israel Deaconess Medical Center (BIDMC) in Boston. Despite a national reputation for high quality teaching, research, and medical care, the BIDMC, with 1,200 physicians and annual revenues of $788 million, was on the verge of being sold to a for-profit chain.

Paul Levy: Taking Charge of the Beth Israel Deaconess Medical Center (B)
In 2010, for the first time in 23 years, PepsiCo did not invest in Super Bowl advertising for its iconic brand. Instead, the company diverted $20 million to the Pepsi Refresh Project: consumers were invited to submit ideas for health, environmental, social, educational, and cultural causes. Was it the right decision?

Trader Joe’s
One of the most successful grocers in the US in 2013, boasting the highest sales per square foot of any major grocery chain, Trader Joe’s had the likes of Wal-mart and Tesco bearing down on them, as they took the same approach by opening small-format stores. Worryingly, analysts questioned whether the firm’s growth was leading to a loss in authenticity.

View all Michael's cases

Meet Michael

BiographyThe case method appears to suit Michael perfectly, as he’s been known to jump, as energy and engagement are hallmarks of his teaching style, in his position as Professor of Management at Bryant University.

Michael won a glut of teaching awards with his former employer Harvard University, and is the nine-time winner of Bryant’s Outstanding MBA Teaching Award.

Michael has an impressive CV when it comes to case studies, writing more than 30, many of which are bestsellers. He has also sold over 50,000 audio and video lectures on decision-making and leadership, and published two books, including the business bestseller Why Great Leaders Don’t Take Yes for An Answer.

Selling over 50,000 audio and video lectures on decision-making and leadership, Michael has provided leadership training to companies such as Apple, Disney and Coca-Cola.

 
Key quote
Quote

“As case method instructors, we aim to harness the collective intellect in the classroom and create new knowledge through a process of inquiry and debate. In so doing, we model how leaders should make decisions with their teams.”

~ Michael A Roberto

 

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