Top 40 Bestselling Case Authors 2016/17

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No. 5 Bestselling Case Author 2016/17

Vivek GuptaVivek Gupta
Practice Head
GlobalData Plc

 
Vivek's top bestselling cases

Cases Li & Fung: The Global Value Chain Configurator
This case examines the evolution of Hong Kong-based Li & Fung Limited, from a traditional trading company into a global consumer goods export trading giant and manager of customers' supply chains. It analyses the company's efforts to constantly evolve its business model in response to changes in the external environment and customer needs and preferences.

IKEA's Cost Efficient Supply Chain
The case examines the supply chain management practices of IKEA. Teaching objectives met include understanding IKEA’s business model, spotting the strengths and weaknesses of IKEA’s supply chain and appreciating the company’s innovative method of designing and packaging products.

The Societe Generale Fiasco: Lessons in Risk Management
France’s second largest bank, Societe Generale, lost almost 5 billon euros due to fraud committed by Jerome Kerviel, a Trader responsible for creating fraudulent trading positions. The case looks at how Kerviel took directional positions through to how he concealed the fraud.

Meet Vivek

Biography"Vivek is currently Practice Head, Industry Analysis and Data, with GlobalData Plc. He has seven years’ experience with the UK based GlobalData Plc group and is currently managing the Primary Research and Quality Audit teams for Consumer sectors. In his current role, he is responsible for management of processes and reporting; planning, execution and delivery of content for Travel and Tourism, B2B Surveys, Product Launch Analytics and Influencer projects. Prior to this role, Vivek was associated with the Financial Services and Cities team at Timetric.

Vivek has more than 18 years’ research experience across various industry sectors, academics and case research. Before joining GlobalData Plc, he worked with ICFAI Business School (IBS), Hyderabad, at its case research unit. As a prolific case author and mentor, he has received several global awards for his cases, including from The Case Centre and EFMD (European Foundation for Management Development). His earlier experience also encompasses consulting, teaching management subjects, editing business magazines and academic courseware development."

 
Key quote
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I am extremely glad to hear that I am among the bestselling authors and it's a proud moment for me that an esteemed institution like yours has recognised this achievement. I have authored more than 500 cases over a period of nine years, all of them published with The Case Centre. Writing cases has been my passion and discussing my own case in the class enabled me to share the key insights with my students that I gained while writing the case. This made the discussion more lively as I could make them think beyond the facts and figures provided in the case.

"Teaching with cases had always been a key driver for me to write my own cases on niche areas where limited content was available. I also aimed to map the theoretical concepts that could be learned from a case by including it in the teaching note. To conclude, I urge all faculty members to write at least a dozen cases and take them into the classroom for discussion. This experience will certainly be intellectually rewarding for them.”

~ Vivek Gupta

 

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