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Top 40 Bestselling Case Authors 2016/17

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No. 7 Bestselling Case Author 2016/17

Robert F. BrunerRobert F Bruner
University Professor, Distinguished Professor of Business Administration and Dean Emeritus
Darden School of Business

Bob's top bestselling cases

Cases Nike, Inc: Cost of Capital
This case offers an introduction to the weighted average cost of capital (WACC). Although the case already provides a WACC calculation, it has been intentionally designed to mislead students. Their task is to identify and explain the 'mistakes' in the analysis which are designed to highlight concepts often misunderstood by students.

The Boeing 777
In October 1990, the Boeing company announced that it was launching a new aircraft model, the 777. The task for students in this case is to evaluate the 777 against a financial standard. The students must estimate a weighted average cost of capital (WACC) with which to evaluate the project IRRs.

Palamon Capital Partners/TeamSystem SpA
Does a managing partner of a UK-based private equity fund invest in an Italian software company or not? Students are tasked to evaluate the attractiveness of the investment.

Meet Bob

BiographyBob Bruner is University Professor at the University of Virginia, Distinguished Professor of Business Administration and Dean Emeritus of the Darden School of Business. He has also held visiting appointments at Harvard and Columbia Universities in the United States, INSEAD in France and IESE in Spain. As a financial economist, Bob is best known for his research on mergers and acquisitions, corporate finance and financial panics. His books Deals from Hell and Applied Mergers and Acquisitions have helped numerous practitioners and students toward successful transactions.

In 2011, Bob led a global task force of deans for the Association to Advance Collegiate Schools of Business that produced a comprehensive review of global management education. The resulting book-length report, The Globalization of Management Education, urged educational leaders to rise to the challenges of globalization. He is the author and co-author of over 300 teaching cases and of Case Studies in Finance, now in its seventh edition.
Key quote

“Malcolm Gladwell (author of Outliers) and others have popularised the findings of rigorous research that ‘deliberate practice’ is what it takes to produce superior performance. The case method is a form of deliberate practice. My colleague, Alec Horniman (an industrial psychologist), likens each case discussion to a rehearsal of useful responses to some problem that a manager might well address in the future.

“At Darden, our MBA students will study some 600 cases over the course of 21 months – think of them as 600 rehearsals or 600 sessions of deliberate practice. That kind of practice makes quite an impression on the development of a new professional. And I like the case method because it produces learning that sticks. Quite simply, people remember useful solutions to issues they confront – that’s sticky learning.”

~ Bob Bruner


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