Top 40 Bestselling Case Authors 2017/18

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No. 1 Bestselling Case Author 2017/18

Debapratim PurkayasthaDebapratim Purkayastha
Dean (Case Research Center)
ICFAI Business School (IBS)


Debapratim's top bestselling cases

Cases Netflix: Leveraging Big Data to Predict Entertainment Hits
This case is about the big data capabilities developed by Netflix. Big data is not just a new digital buzzword; it’s here to stay. It’s imperative that today’s managers understand how to effectively leverage this explosive growth in the volume of data in meaningful ways that can be used to drive business decision-making. Read our feature about this case

Corporate Entrepreneurship and Innovation at Google, Inc
As with any other technology company, Google’s future hinged on meeting the expectations of investors while continuing to be innovative. Said CEO, Larry Page: "We’re one of the bigger companies of the world and I’d like to see us do more stuff – not just do what somebody else has done, but something new." But how could the company’s entrepreneurial spirit be kept alive? Read our feature about this case

Employee Training & Development at Ritz-Carlton: Fostering an Exceptional Customer Service Culture  
Ritz-Carlton was known for the luxurious world-class service its hotels offered and was the only service company to have earned the prestigious Malcolm Baldrige National Quality Award twice. This prizewinning case analyses how Ritz-Carlton’s exceptional training and development for employees helps to maintain its unique culture and mystique as an outstanding service organisation.

View all Debapratim's cases

Meet Debapratim

Biography Debapratim, who teaches business strategy at ICFAI Business School (IBS), is an award-winning and bestselling case author and an experienced case method workshop tutor. He has won numerous global case method awards and prizes at events held in Belgium, USA, UK, Portugal, Switzerland, Canada, China and India. Debapratim was the recipient of The Case Centre's Outstanding Contribution to the Case Method Award in 2015 and Outstanding Case Writing Competition in 2018.

His pioneering case method achievements include the creation of highly original ‘comic book’ cases with Siddharth Ghosh; leading over 40 inspirational case method workshops for research scholars, faculty members, and business executives; and his work as Consulting Editor of Case Folio, a refereed journal dedicated to management cases. He is also an Editorial Board Member for the Case Research Journal published by the North American Case Research Association (NACRA), and The CASE Journal, the official journal of the of The CASE Association, published by the Emerald Group, UK . Debapratim is frequently asked to help judge international case writing and teaching competitions and is a much sought-after speaker on the case method. He is frequently asked to help judge international case writing and teaching competitions and to serve as a reviewer for international journals.

Key quote

“I am honoured and thrilled to be in this list as it demonstrates the reach and the impact an educator can have well beyond his or her own classroom, in shaping the future of the next generation of business professionals.

"I love teaching with cases, and you may like to try out some of my personal favourites: Amazon’s Big Data StrategyEconomics of Apple, Inc's iPhone and 'Enrich Not Exploit': Can New CSR Strategy Help Body Shop Regain Glory?"

~ Debapratim Purkayastha


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