Top 40 Bestselling Case Authors 2017/18

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No. 15 Bestselling Case Author 2017/18

John A QuelchJohn A. Quelch
Dean of the University of Miami Business School
University of Miami Business School

 

 
John's top bestselling cases

Cases Starbucks: Delivering Customer Service
Starbucks must respond to recent market research indicating that it is not meeting customer service expectations. The company is considering increasing the amount of staff and therefore, theoretically, service speed. However, the impact of the plan (which would cost $40 million annually) on the company's bottom line is unclear.

Metabical: Pricing, Packaging, and Demand Forecasting for a new Weight-Loss Drug
Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. The senior director of marketing, Barbara Printup, prepares for the product launch and must make several critical decisions. Her final recommendations must consider long-term profitability and meet the company's desired return on investment.

Charles Schwab & Co Inc: The 'Talk to Chuck' Advertising Campaign
In 2006 Schwab launched the ‘Talk to Chuck’ advertising campaign, which they hoped would help them stand out in a competitive financial services marketplace. Test market results facilitate discussion of advertising objectives, message strategy, media selection, and performance measures.

Meet John

BiographyJohn A. Quelch is Dean of the University of Miami Business School. John is also the Vice Provost for Executive Education and Dean of the School of Business Administration at the University of Miami. In addition, he served as a Fellow of the Harvard China Fund, a Member of the Harvard China Advisory Board and Associate in Research at the Fairbank Center for Chinese Studies.

Between 2011 and 2013, Professor Quelch was Dean, Vice President and Distinguished Professor of International Management at CEIBS, China's leading business school. Between 2001 and 2011, he was the Lincoln Filene Professor of Business Administration and Senior Associate Dean at Harvard Business School, teaching Marketing in the Advanced Management Programme. He served as Dean of London Business School from 1998 to 2001. Prior to 1998, he was the Sebastian S. Kresge Professor of Marketing and Co-Chair of the Marketing Unit at Harvard Business School. 

John is known for his teaching materials and innovations in pedagogy.  Over the past thirty-five years, his cases have sold over four million copies, the third highest number in the history of Harvard Business School.

 
Key quote
Quote

The three most important ingredients for writing a successful case are: an important managerial problem confronting an interesting protagonist with whom the student can identify; alternative approaches to solving the problem backed up with enough quantitative information to help the student decide what to recommend; a thorough, well-written teaching note that gives instructors confidence as they prepare for class.”

~ John A. Quelch

 

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