Top 40 Bestselling Case Authors 2017/18

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No. 3 Bestselling Case Author 2017/18

David B. YoffieDavid B. Yoffie
Max and Doris Starr Professor of International Business Administration
Harvard Business School


David's top bestselling cases

Cases Cola Wars Continue: Coke and Pepsi in 2010
The most intense battles of the cola wars were fought over the USD74 billion CSD (carbonated soft drinks) industry in the United States where the average American consumes 46 gallons of CSD a year. However, from the late 1990s, US CSD consumption started to decline. How can Coke and Pepsi ensure sustainable growth and profitability?

Elon Musk’s Big Bets
Between late 2014 and late 2016, Tesla and CEO Elon Musk undertook several major, and risky, initiatives that would dramatically expand the scale and scope of Tesla's business. This included the construction of a $5billion ‘gigafactory’. Would Musk be able to realize his ambitious goals or was he taking too many risks with his investors' money?

Apple Inc in 2015
The end of 2014 was groundbreaking for Apple, as they enjoyed the most profitable quarter of any firm in history. But with Apple’s growth increasingly dependent on the iPhone, could new CEO Tim Cook keep the company at the forefront of the smartphone market, while pushing ahead with other products?

Meet David

BiographyDavid is the Max and Doris Starr Professor of International Business Administration at Harvard Business School. A member of the HBS faculty since 1981, David has chaired the HBS Strategy Department, the Advanced Management Program, Harvard's Young Presidents' Organisation program, and now chairs Harvard’s YPO Gold program.

From 2006-2012, he served as Senior Associate Dean and Chair of the HBS executive education programmes. During his tenure, executive education revenues grew almost 75%, classrooms were opened in Shanghai and Mumbai, a new executive education building complex was launched, and HBS emerged as the highest rated and largest business school in executive education in the world. David currently teaches an elective MBA course on strategy and technology.
Key quote

Case writing and case teaching have two important advantages for teaching MBAs:  first, writing a case can give you a deep understanding of managerial problems. Appreciating theory while discovering its limitations is a wonderful learning experience for a professor.

Second, teaching a case to well-prepared students can be one of the most gratifying experiences for a professor in the classroom. You can see the learning and engagement unfold as the discussion evolves.”

~ David B Yoffie


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