Top 40 Bestselling Case Authors 2017/18

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No. 39 Bestselling Case Author 2017/18

Jean-Louis BarsouxJean-Louis Barsoux
Term Research Professor
IMD Business School

 
Jean-Louis’ top bestselling cases

CasesTesco: Delivering the Goods (A)
The first of a two-part case series, this case focuses on how, between 1992 and 2005, Tesco transformed itself from an unremarkable domestic chain into a leading international retail group. But what were the drivers of Tesco’s continuous innovation and expansion into new areas? And what, if anything, could threaten the Group’s run of success?

Flying into a Storm: British Airways (1996-2000)
This case enables students to consider the transition at the head of British Airways (BA) from Lord Marshall, key architect of BA's spectacular restructuring and revitalisation in the 1980s, to his chosen successor Robert Ayling. In an increasingly deregulated market, Ayling's challenge was to sustain BA's position of leadership in the airline industry, but he failed to do so. What went wrong?

Restoring the British Museum
In August 2002 Neil MacGregor was appointed British Museum Director. One year short of its 250th anniversary and earning a reputation of ‘one of the least user-friendly museums in the world’, MacGregor would reverse its fortunes in the space of nine years. The case considers the methods used by MacGregor to achieve these results and some of the key turning points, as well as the lessons for other organisations.

Meet Jean-Louis

BiographySpecialising in leadership, organisational behaviour, change and innovation, Jean-Louis helps organisations, teams and individuals change and reinvent themselves, with his most recent work being published in both the Harvard Business Review and MIT Sloan Management Review.

Jean-Louis is the author and co-author of several books on organisational behaviour, including Quest: Leading Transformation Journeys, a title summarising the IMD faculty’s research on corporate transformation. The book won the Axiom gold medal in International Business (2015). In addition, several of Jean-Louis’ co-authored books have won EFMD awards.

 
Key quote
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“The case method is more than just a great way of teaching. Looking back on our case writing, some of our key research insights have come from in-depth examinations of corporate transformation attempts.

“Our prize-winning cases have been based on published sources. This requires a lot of digging but has two big advantages: first, it avoids difficulties with the release process; and second, it allows you to focus on the themes you want, rather than those the organisation wants. That is particularly useful when you want to learn from failures.

“Moreover, producing a balanced and well-researched case from published sources shows a real effort to understand, and can actually serve as a “foot in the door” for gaining access to the company or its leader.

~ Jean-Louis Barsoux

 

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