Top 40 Bestselling Case Authors 2017/18

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No. 40 Bestselling Case Author 2017/18

Ali FarhoomandAli Farhoomand
Former Director, Asia Case Research Centre (retired)
Faculty of Business and Economics, The University of Hong Kong


Ali's top bestselling cases

Cases HP at a Strategic Crossroad: 2005
In the face of a rapidly changing competitive environment, Hewlett-Packard Company (HP), a Silicon Valley icon, was looking to initiate organisational transformation, but it was a company embedded in tradition. The paradox of bringing in a charismatic leader to spearhead change in a company renowned for its strong legacy and culture is analysed in this case.

Samsung Electronics: Managing Innovations in an Economic Downturn
In 2010, for the first time in 23 years, PepsiCo did not invest in Super Bowl advertising for its iconic brand. Instead, the company diverted $20 million to the Pepsi Refresh Project: consumers were invited to submit ideas for health, environmental, social, educational, and cultural causes. Was it the right decision?

Crown Worldwide: Integrating Corporate Social Responsibility in Business
Within 30 years, Crown had became the world's largest privately held relocation and logistics enterprise, a success that was attributed primarily to the founder's insistence on high service quality and unwavering commitment to community development. With growing concern among customers about CSR, the company recognised that CSR must be integrated into its corporate strategy and day-to-day business operations. What would be the key success factors for Crown's CSR integration?

Meet Ali

BiographyNow retired, Ali Farhoomand was the Founding Director of the Asia Case Research Centre. He has taught and conducted research in universities across Asia Pacific, North America, and Europe, including executive development engagement at INSEAD and as a Visiting Scholar at MIT Sloan School of Management. He has written several books, published numerous refereed articles and developed over 100 cases, thousands of which have been used worldwide.

He is a three-time winner of the Society for Information Management International Paper Award and recipient of several case writing awards. In 2006, Ali conceived and produced the Focus Asia Business Leaders Video and Case Studies Series, which was aired by BBC World and Public Broadcasting Services (PBS). He has received several teaching excellence awards, including The University of Hong Kong Outstanding Teaching Award 2008. His passion is to challenge students to think creatively.
Key quote

“The case method is a powerful approach to teaching and learning business subjects. Its main advantage is that it is a ‘question-oriented’, as opposed to solution-based, approach to teaching and learning. It allows students to participate in real-life decision-making processes by first identifying the major question in the case before formulating appropriate solutions.

“Writing a teaching case is more similar to writing a spy thriller than a research article. To begin with, a case has to have a hook: an overriding issue that pulls various parts together, a managerial issue or decision that requires urgent attention. The trick is to present the story such that the hook is not easily evident but 'discovered' by students by putting relevant pieces together. More importantly, the hook must be linked to a particular concept, theory, or methodology.”

~ Ali Farhoomand


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