Top 40 Bestselling Case Authors 2017/18

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No. 5 Bestselling Case Author 2017/18

Vivek GuptaVivek Gupta
Research Director
Mordor Intelligence


Vivek's top bestselling cases

Cases Li & Fung: The Global Value Chain Configurator
This case examines the evolution of Hong Kong-based Li & Fung Limited, from a traditional trading company into a global consumer goods export trading giant and manager of customers' supply chains. It analyses the company's efforts to constantly evolve its business model in response to changes in the external environment and customer needs and preferences.

Cirque du Soleil’s Human Resource Management Practices
Since its inception in the mid-1980s, Cirque had been known for its innovation and creativity. In 2007, Cirque had more than 3,000 employees representing 40 nationalities and 25 languages. To manage such a diverse workforce it had a dynamic HR team. This case highlights the recruitment and selection, training, performance appraisal, culture and work environment at Cirque.

IKEA’s Global Marketing Strategy
The case discusses the global marketing strategies of Sweden-based furniture retailer IKEA. It illustrates how IKEA built a global brand and its localisation strategies in markets including the US and China. The case also details the relationship IKEA had with its customers and the company's promotional strategies in global markets.

Meet Vivek

BiographyVivek is currently the Research Director of Mordor Intelligence, a company that operates in the business of industry analytics and consulting, helping clients shape their strategic decisions. Vivek heads up a 150+ member market research division across 10 different industry sectors. His key roles and responsibilities include project, client and quality management.

Vivek has more than 19 years’ experience across various industry sectors, academics and case research. Before joining Mordor Intelligence, previous posts include working with ICFAI Business School (IBS), Hyderabad, at its case research unit. As a prolific case author and mentor, he has received several global awards for his cases, including from The Case Centre and EFMD (European Foundation for Management Development). His earlier experience also encompasses consulting, teaching management subjects, editing business magazines and academic courseware development.
Key quote

I am extremely glad to hear that I am among the bestselling authors and it's a proud moment for me that an esteemed institution like yours has recognised this achievement. I have authored more than 500 cases over a period of nine years, all of them published with The Case Centre. Writing cases has been my passion and discussing my own case in the class enabled me to share the key insights with my students that I gained while writing the case. This made the discussion more lively as I could make them think beyond the facts and figures provided in the case.

"Teaching with cases had always been a key driver for me to write my own cases on niche areas where limited content was available. I also aimed to map the theoretical concepts that could be learned from a case by including it in the teaching note. To conclude, I urge all faculty members to write at least a dozen cases and take them into the classroom for discussion. This experience will certainly be intellectually rewarding for them.”

~ Vivek Gupta


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