Top 40 Bestselling Case Authors 2018/19

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No. 16 Bestselling Case Author 2018/19

Vivek GuptaVivek Gupta
Vice President
TechSci Research


Vivek's top bestselling cases

Cases Wal-Mart's Foray in Brazil
US based Wal-Mart, the world's largest retailer, entered Brazil in 1995 by forming a 60:40 joint venture with one of the country's leading business conglomerates, Grupo Garantia. The case discusses how after the initial problems, Wal-Mart planned and implemented new strategies that included acquisitions, new store formats, bringing in experienced store personnel, etc. It also highlights the challenges Wal-Mart faced due to adverse economic conditions in Brazil.

Li & Fung: The Global Value Chain Configurator
This case examines the evolution of Hong Kong-based Li & Fung Limited, from a traditional trading company into a global consumer goods export trading giant and manager of customers' supply chains. It analyses the company's efforts to constantly evolve its business model in response to changes in the external environment and customer needs and preferences.

Sony Corporation: Future Tense?
Sony, the Japan-based multinational conglomerate, is one of the leading manufacturers of consumer electronics devices and information technology products. Sony was responsible for introducing path breaking products like the Walkman, the Discman, and the PlayStation gaming console, among others. But in the late 1990s, it lost its leadership position in many product lines in which it was operating.

Meet Vivek

BiographyVivek is currently the Vice President of TechSci Research, a global market research and consulting company. Vivek manages and mentors a team of 70+ resources for the company's syndicated market research division, with focus on industry sectors such as Consumer, ICT, Automotive, Energy and Chemicals. The role involves executing syndicated and custom projects through research teams, liaising with industry experts to capture, analyse and publish market data and insights for the Indian and global clients.

Vivek has more than 20 years’ experience across various industry sectors; academics and case research. Before joining TechSci, Vivek’s previous stints were in Mordor Intelligence, GlobalData and ICFAI Business School (IBS), Hyderabad, at its case research unit. As a prolific case author and mentor, he has received several global awards for his cases, including from The Case Centre and EFMD (European Foundation for Management Development). Along with writing cases and mentoring case research team, his earlier academic experience encompasses consulting, teaching management subjects, editing business magazines and courseware development.

Key quote

I am extremely glad to hear that I am among the bestselling authors and it's a proud moment for me that an esteemed institution like yours has recognised this achievement. I have authored more than 500 cases over a period of nine years, all of them published with The Case Centre. Writing cases has been my passion and discussing my own case in the class enabled me to share the key insights with my students that I gained while writing the case. This made the discussion more lively as I could make them think beyond the facts and figures provided in the case.

"Teaching with cases had always been a key driver for me to write my own cases on niche areas where limited content was available. I also aimed to map the theoretical concepts that could be learned from a case by including it in the teaching note. To conclude, I urge all faculty members to write at least a dozen cases and take them into the classroom for discussion. This experience will certainly be intellectually rewarding for them.”

~ Vivek Gupta


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