Top 40 Bestselling Case Authors 2018/19

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No. 17 Bestselling Case Author 2018/19

Ramon Casadesus-MasanellRamon Casadesus-Masanell
Herman C. Krannert Professor of Business Administration
Harvard Business School


Ramon's top bestselling cases

Cases Patagonia
This case traces Patagonia's efforts to take responsibility for the high-quality environmentally friendly garments it made, ‘from birth to death and then beyond death, back to rebirth.’ The initiative consisted of a mutual contract between the company and its customers to ‘reduce, repair, reuse, and recycle’ the clothing that they bought.

Betfair vs UK Bookmakers are without doubt the dominant force when it comes to the betting exchange market. So much so, they are threatening the core of the traditional bookmakers’ business model. How did achieve this? And will they come to dominate the whole industry?

Arauco (A): Forward Integration or Horizontal Expansion?
Celulosa Arauco is a major Chilean producer of market pulp and wood products. Owning over 1.2 million hectares of forest in Chile, Argentina, and Uruguay, the company's key advantage is the ideal growing conditions in which the company's forests are located. As of early 2004, Arauco is the third largest producer of market pulp (pulp sold on the open market) and is considering increasing its capacity, tying it with Brazilian competitor Aracruz as the world's largest producer.

Meet Ramon

BiographyRamon Casadesus-Masanell is the Herman C. Krannert Professor of Business Administration at Harvard Business School. He joined HBS in 2000 where he has taught the required MBA strategy course, an elective course on competing business models, and PhD courses on strategy and game theory. He also teaches on several HBS executive education programmes.

Ramon specialises in management strategy, managerial economics, and industrial organisation. He is also interested in the limits to contracting and the role of trust in management strategy. He has published in a number of journals including Management ScienceJournal of Economics & Management StrategyStrategic Management Journal, USC Interdisciplinary Law JournalHarvard Business Review.

Together with Professor Daniel F. Spulber (Kellogg School of Management at Northwestern University), Ramon edits the Journal of Economics & Management Strategy (JEMS), the leading academic journal on the economics of strategy.


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