
Top 40 Bestselling Case Authors 2018/19
No. 2 Bestselling Case Author 2018/19 |
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Key quote |
![]() “I am often asked by the faculty here at my Institute, IMD, and other business schools where I hold workshops ‘What is the magic formula for writing a good case?’ My response to the question is the following: There is NO magic formula for writing a good case, and if there was one it would be a pretty simple one. “In my experience, the ingredients (not a formula!) for a good case are twofold: first, an important management problem or dilemma that gives a focus to the case and challenges the student reader to find a resolution for it (these are what I call ‘life-or-death’ issues that truly matter in the real world and for which there no easy solutions); and second, a well-written short story around the management problem or dilemma that engages the student reader from the first paragraph to the last; almost like a good crime novel that keeps readers so engulfed they just can’t put the book down. In my experience both ingredients are essential.” ~ Kamran Kashani |
Meet Kamran |
Kamran has worked as a consultant and management educator with a large number of international companies including: ABB, Assa Abloy, Avon, Novartis, Carrefour, Citibank, Electrolux, General Electric, Hewlett-Packard, Honeywell, IBM, Medtronic, Merck, Metso, Nestlé, Orkla, Reuters, Tetra Pak, Unilever and Uponor. He has written extensively on the subjects of marketing, global strategy, and innovation. His publications, including several books, have been translated into more than a dozen languages around the world. Kamran is the winner of several awards for best paper, case writing and practitioner oriented case method. In addition, Kamran was the inaugural winner of The Case Centre’s Outstanding Contribution to the Case Method Award. |
Kamran's top bestselling cases |
Reinventing Nespresso? The Challenges of a Market Leader Under Attack
Tetra Pak (A): The Challenge of Intimacy with a Key Customer |