Top 40 Bestselling Case Authors 2018/19

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No. 21 Bestselling Case Author 2018/19

G.V. MuralidharaG.V. Muralidhara
IBS Bangalore

G.V.'s top bestselling cases

CasesLEGO: Turnaround Through Disciplined Innovation
The case begins with the history of LEGO and the evolution of its most innovative and successful products. Later, it discusses the challenges faced by the company in the 1990s and its innovation efforts, under the leadership of Poul Plougmann, followed by the reasons for the market failure of its new products and the resulting financial crisis.

McDonald’s Success Story in Brazil
McDonald's entered Brazil in 1979 in a joint venture with Rio de Janeiro entrepreneur, Peter Rodenbeck. In 1981, the company opened another restaurant in Sao Paulo with businessman, Gregory James Ryan. In 1995, both Rodenbeck and Ryan sold their shares to McDonald's and the joint ventures were merged to form a single entity, McDonald's Brazil. From then on, McDonald's Brazil operated as a wholly-owned subsidiary of the parent company, McDonald's. The case details the various strategies adopted by McDonald's in Brazil, and identifies the challenges they faced. 

Unilever in Africa: Targeting the Bottom of the Pyramid
The case 'Unilever in Africa: Targeting the Bottom of the Pyramid', talks about the efforts of multinational consumer goods company Unilever PLC (Unilever) to expand and strengthen its market position in the African continent.

Meet G.V.

BiographyG.V. boasts more than 29 years of industry experience, working in senior roles in both the private and public sectors.

Qualified as a Mechanical Engineer and PGDM from the Indian Institute of Management Bangalore, G.V. has extensive experience using the case method. Prior to joining IBS Bangalore as the Director, he headed the award-winning Case Research Center at IBS Hyderabad – leading a team of talented case writers.

G.V. has authored or co-authored more than 150 management case studies, several of which have won awards.

Key quote

“I started life as a case author in 2011 and it has been a fascinating journey so far.

“Working on case studies has provided me with the opportunity to look at contemporary issues and situations from multiple perspectives. It has also helped me in deepening my understanding of several subjects, and I have been able to mentor many first-time authors in honing their skills.

“The Case Centre has been instrumental in enabling me to connect with institutions across the world through my cases.

“For me, a successful case allows the students to connect with the characters in the case and create answers for the key questions that the protagonist is facing. It has a strong linkage with the concepts that the students are studying. A good case is remembered by students for many years after they have participated in the discussion. A good case author should have curiosity in observing events and be able to identify links to key concepts."

~ G.V. Muralidhara


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