Top 40 Bestselling Case Authors 2018/19

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No. 37 Bestselling Case Author 2018/19

Carlos CordonCarlos Cordon
Professor of Strategy
IMD business school

Carlos's top bestselling cases

CasesLEGO: Consolidating Distribution (A)
This is the first of a two-case series. Two years after joining the LEGO Group as their Logistics Manager for Europe and Asia, Egil Moeller Nielsen finds himself fighting several battles at different fronts; the most difficult one on his home turf against his own management team.

adidas Russia/CIS and the Russian Crisis: Retrench or Double Down (A) 
The case series is based on extensive interviews with key executives at adidas Russia/CIS in charge of implementing the radical IT, supply chain and omnichannel initiatives that transformed adidas Russia/CIS from one of the poorest performers to the new standard within the Group.

Nestle: Quality on the Boardroom Agenda (A)
This is the first of a two-case series. Given the improved overall quality standards in effect nowadays, companies risk becoming complacent about quality issues. However with supply chains becoming longer and customers

Meet Carlos

BiographyCarlos Cordon’s areas of interests are digital value chains, supply and demand chain management, digital lean and process management.

Carlos is currently developing research and cases in the following areas: the digital journey of traditional companies, digital innovation in value chains, industry 4.0, digital lean, applications of big data in different spaces (healthcare, transportation and FMCG). He is the author of numerous articles and case studies in these fields, and over the past few years has won various prizes for his cases and articles on supply chain management, outsourcing, and process management.

Carlos is also a consultant to multinational companies in the electronics, food, chemical, pharmaceutical, car, and other industries. He has designed and directed numerous executive development programs in the areas of digital and strategy journeys, supply chain management and sourcing.

Key quote

“ Case writing is a discovery journey into what businesses do and why they do it. It provides the best ground to test and develop new theories.

"Case teaching is the most effective way for executives to discover and learn about how to better manage their businesses. It is not only a logical training of the mind but also an emotional involvement in a business situation. "

~ Carlos Cordon


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