
Top 40 Bestselling Case Authors 2018/19
No. 37 Bestselling Case Author 2018/19 |
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Carlos's top bestselling cases |
adidas Russia/CIS and the Russian Crisis: Retrench or Double Down (A)
Nestle: Quality on the Boardroom Agenda (A) |
Meet Carlos |
Carlos is currently developing research and cases in the following areas: the digital journey of traditional companies, digital innovation in value chains, industry 4.0, digital lean, applications of big data in different spaces (healthcare, transportation and FMCG). He is the author of numerous articles and case studies in these fields, and over the past few years has won various prizes for his cases and articles on supply chain management, outsourcing, and process management. Carlos is also a consultant to multinational companies in the electronics, food, chemical, pharmaceutical, car, and other industries. He has designed and directed numerous executive development programs in the areas of digital and strategy journeys, supply chain management and sourcing. |
Key quote |
![]() “ Case writing is a discovery journey into what businesses do and why they do it. It provides the best ground to test and develop new theories. "Case teaching is the most effective way for executives to discover and learn about how to better manage their businesses. It is not only a logical training of the mind but also an emotional involvement in a business situation. " ~ Carlos Cordon |