Top 40 Bestselling Case Authors 2018/19

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No. 39 Bestselling Case Author 2018/19

Dominique TurpinDominique Turpin
Professor of Marketing and Strategy
IMD business school

Dominique's top bestselling cases

Cases Reinventing Nespresso? The Challenges of a Market Leader Under Attack
In 2011, Nespresso achieved phenomenal success with revenues of CHF 3.5 billion. But in the meanwhile challenges started to appear. The 1,700 patents protecting Nespresso system were expiring and more and more copycat capsules compatible with Nespresso machines were emerging. Nespresso was seeing declining growth rate and market share loss. The case describes the new competition Nespresso faced, Nespresso's first reactions, and the tough choices it had to make in order to sustain its success.

Jean-Claude Biver: Positioning Tag Heuer for the Future
The case examines the marketing challenge of repositioning Swiss watch brand TAG Heuer in the digital era. It delves into the decisions taken by Jean-Claude Biver - the newly appointed CEO of the company - in his effort to create and execute a new strategy and to position TAG Heuer as an affordable luxury brand that would appeal to both traditional customers and the new generation.

Walter Meier: Jet International Expansion
Charged with growing annual revenues by US$10 million over the next five years (2012-2017), half of which was to come from Latin America, Doug Quackenbos, head of global business development at Walter Meier Manufacturing Inc had undertaken extensive market research to identify the best new international market opportunities for Walter Meier's JET brand of industrial products and metalworking and woodworking machinery.

Meet Dominique

BiographyDominique Turpin was IMD President from July 2010 until the end of 2016. He was also Nestlé Professor at IMD. Dominique has directed customised programmes for companies such as Groupe SEB, Panasonic, and Japan Tobacco International. He has extensive teaching, consulting and research experience in the areas of marketing and international strategy both in Europe and in Asia, particularly in the area of brand management, customer orientation and communications strategy.

He has worked as a consultant and management educator with a large number of international companies including: Coca Cola, CPW, Danone, DSM, Jardine Matheson, Nestlé, Novo Nordisk, Philips and Uponor. His current research focuses on brand management, and he has been widely published in more than 100 books, articles and cases, including the Financial Times, European Business Forum and MIT Sloan Management Review.
Key quote

"I was introduced to the case method thanks to a number of leading colleagues at IMD (including Kamran Kashani and Peter Killing, among others) who are masters in case writing and teaching.

"Among many things, I have always been impressed by the impact that good cases can have on executives. Here’s just one example: recently, at Hong Kong Airport, I met an IMD alumnus who had studied at IMD some 20 years ago and who could still remember a case I had used in one of my marketing classes! I doubt that a lecture would have had the same impact.”

~ Dominique Turpin


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