Top 40 Bestselling Case Authors 2018/19

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No. 4 Bestselling Case Author 2018/19

Robert SimonsRobert Simons
Baker Foundation Professor, Charles M. Williams Professor of Business Administration, Emeritus
Harvard Business School


Bob's top bestselling cases

Cases Citibank: Performance Evaluation
Citibank has introduced a new, comprehensive performance-scorecard system. But how can an outstanding branch manager who has scored poorly on an important customer satisfaction measure be evaluated? This case provides a scoring sheet to be completed by students and an explanation of the ramifications of the decision for the business's strategy.

Compagnie du Froid, SA
An ice cream company owner must evaluate the performance of three regional businesses. To do the analysis, students must flex the budget by seasonal temperature; calculate revenue, volume, price, and efficiency variances; analyse the effects of transfer prices; and calculate return-on-investment. Strategic boundaries and manager compensation must also be considered.

Atlanta Schools: Measures to Improve Performance
The widespread cheating scandal that rocked the Atlanta public school system in 2010 and 2011 illustrates how high-stakes performance pressure, without sufficient risk controls, can drive dangerous behaviour.

Meet Robert

BiographyBob Simons is a Baker Foundation Professor at Harvard Business School. Over the last 35 years, Simons has taught accounting, management control, and strategy execution courses in both the Harvard MBA and Executive Education Programs.

Simons recently published a 15-module series for classroom teaching on Strategy Execution available through Harvard Business School Publishing. Simons has also developed a new, online app called the Job Design Optimization Tool (JDOT) which is available free-of-charge from Harvard Business School Publishing. This tool can be used to design, or test the design, of any job in any organization. He is currently developing a 25-hour course on Strategy Execution for HBS Online that will launch in 2020.

Simons’ books include Seven Strategy Questions: A Simple Approach for Better Execution (2010) and Levers of Organization Design: How Managers Use Accountability Systems for Greater Performance and Commitment (2005). In addition, he has written Levers of Control (1995) that describes how effective top managers balance innovation and control. This book won the Notable Contribution to Management Accounting Literature award.

In addition to his books, Simons' ongoing research into the relationship between business strategy, organization design, and management control systems has been published in journals such as Harvard Business Review, Capitalism and Society, Sloan Management Review, Strategic Management Journal, Accounting, Organizations and Society, Contemporary Accounting Research, and Journal of Accounting Literature.

Simons has served as a consultant to many companies on topics related to strategy execution, organization design, performance measurement, and strategic control. He has testified as an expert witness in U.S. Federal Court and before State Public Utility Commissions.


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