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Top 40 Bestselling Case Authors 2019/20

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No. 14 Bestselling Case Author 2019/20
John A Quelch

John A. Quelch
Dean of the University of Miami Business School
University of Miami Business School


John's top bestselling cases

Cases Starbucks: Delivering Customer Service
Starbucks must respond to recent market research indicating that it is not meeting customer service expectations. The company is considering increasing the amount of staff and therefore, theoretically, service speed. However, the impact of the plan (which would cost $40 million annually) on the company's bottom line is unclear.

Google in China (A)
In January 2010, Google threatened in a public statement to stop censoring its search results on its google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government?

Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate?
Andrea Torres, director of new product development at a high-end chocolate confectionery company, leads her team through a carefully sequenced program of market research to support the development and launch of a new product, healthy dark chocolate with fruit. The case explains the steps Torres and her NPD team have completed and describes the decisions that lie ahead, a few months in advance of the anticipated launch.

Meet John

BiographyJohn A. Quelch is Dean of the University of Miami Business School. John is also the Leonard M. Miller University Professor and serves as the University’s vice provost for executive education. In addition, he served as a Fellow of the Harvard China Fund, a Member of the Harvard China Advisory Board and Associate in Research at the Fairbank Center for Chinese Studies.

Between 2011 and 2013, Professor Quelch was Dean, Vice President and Distinguished Professor of International Management at CEIBS, China's leading business school. Between 2001 and 2011, he was the Lincoln Filene Professor of Business Administration and Senior Associate Dean at Harvard Business School, teaching Marketing in the Advanced Management Programme. He served as Dean of London Business School from 1998 to 2001. Prior to 1998, he was the Sebastian S. Kresge Professor of Marketing and Co-Chair of the Marketing Unit at Harvard Business School. 

John is known for his teaching materials and innovations in pedagogy.  Over the past thirty-five years, his cases have sold over four million copies, the third highest number in the history of Harvard Business School.

Key quote

The three most important ingredients for writing a successful case are:

  • an important managerial problem confronting an interesting protagonist with whom the student can identify
  • alternative approaches to solving the problem backed up with enough quantitative information to help the student decide what to recommend
  • a thorough, well-written teaching note that gives instructors confidence as they prepare for class.”

~ John A. Quelch


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