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Top 40 Bestselling Case Authors 2019/20

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No. 15 Bestselling Case Author 2019/20
Elizabeth Grasby

Elizabeth Grasby
Professor Emeritus
Ivey Business School

Elizabeth's top bestselling cases

CasesHealthy Life Group
An entrepreneur and her father have purchased exclusive Canadian distribution rights to Nutrifusion, a new health supplement that provides servings of fruits and vegetables when added to a variety of foods. They are contemplating launching Healthy Life Group, a company to market and distribute Nutrifusion in Canada. They want to evaluate the product's financial feasibility for the company's first year of operations, ending 31 December 2011. If the financials look favourable and the business plan seems feasible, the father and daughter will proceed with the new venture.

BlendPro Distributors Inc
An entrepreneur has received exclusive rights to distribute a new product in Ontario and Quebec. Students will learn to value a company's inventory ending balance using the FIFO, LIFO and average cost methods, to understand and calculate the net realizable value of the ending inventory, under specified conditions and to develop the ability to sort and identify relevant information within a realistic context.

Bluewater Football Association
The finance director of a football association is considering adding a fourth team to the organization. Parents and players in the community want the football association to field a football team in the varsity division for players aged 17 and 18. The finance director needs to identify the amount of financing that would be required to operate a varsity team. She must project a cash budget for the upcoming operating period and also evaluate other scenarios that could help reduce the needed amount of financing.

Meet Elizabeth

BiographyElizabeth enjoyed a distinguished 39-year career at Ivey Business School before retiring in 2017.

Upon calling an end to her career, Elizabeth was recognised as Professor Emerita for her exceptional contribution to Ivey, after holding the position of Pre-Business Program Director for almost 25 years.

Elizabeth also served as the Assistant Director of the School’s China Project between 1987-1989.

Elizabeth was a big believer in the case method, first writing Management Science cases at Ivey following graduation, and then introducing case writing and teaching to the Occupational and Physical Therapy Faculty.

Key quote

“Students are always interesting – every year classes were different with a few students who were ‘characters.’

“And I cannot imagine teaching a class without cases and the pedagogy that goes along with case teaching. It would be far less interesting and engaging for both instructor and students!

~ Elizabeth Grasby


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