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Top 40 Bestselling Case Authors 2019/20

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No. 19 Bestselling Case Author 2019/20
Ian Dunn

Ian Dunn
Ivey Business School

Ian's top bestselling cases

CasesHealthy Life Group
An entrepreneur and her father have purchased exclusive Canadian distribution rights to Nutrifusion, a new health supplement that provides servings of fruits and vegetables when added to a variety of foods. They are contemplating launching Healthy Life Group, a company to market and distribute Nutrifusion in Canada. They want to evaluate the product's financial feasibility for the company's first year of operations, ending 31 December 2011. If the financials look favourable and the business plan seems feasible, the father and daughter will proceed with the new venture.

Bluewater Football Association
The finance director of a football association is considering adding a fourth team to the organization. Parents and players in the community want the football association to field a football team in the varsity division for players aged 17 and 18. The finance director needs to identify the amount of financing that would be required to operate a varsity team. She must project a cash budget for the upcoming operating period and also evaluate other scenarios that could help reduce the needed amount of financing.

Northwest Fitness: An Expansion Opportunity
In 2018, the owner of Northwest Fitness, a fitness business in Ontario, Canada, was analyzing the business's past year of operations and planning for the future. The company focused on 'functional fitness' training to help clients improve aspects of their everyday life. The owner had launched the fitness studio with the help of a bank loan and a line of credit; after three years of success, he wondered if the company was finally in a financial position that would allow him to expand operations.

Meet Ian

BiographyIan is a lecturer at the Ivey Business School at Western University in Canada. He joined the faculty in 2007 and currently teaches a wide variety of introductory business topics, such as financial accounting, managerial accounting, finance, marketing and strategy. He is also the Faculty Director of Ivey’s Business Foundations department where he oversees the courses and faculty that introduce students from across Western University to the business discipline. Prior to his academic career, Ian worked for General Electric in the equipment, finance and lending division.

Ian’s case writing primarily focuses on financial and managerial accounting topics. He has also played an integral role in Ivey’s efforts to introduce the case study method to secondary school business students. Ian’s teaching excellence has been recognized on numerous occasions as a recipient of Western’s USC Teaching Honour Roll award.

Key quote

“The most beneficial part of the case study method is that students are learning so much more than just the functional topic they believe they are studying. While students are busy learning how to apply accounting principles to a specific decision, they are really mastering their communication and problem solving skills. I firmly believe that it is those skills that set them apart in their future careers, whether it be in business or elsewhere.”

“It’s an honour to be on this list. It’s humbling to know that students around the world are learning from these unique, challenging and relevant case studies. I take great pride in not only the cases I have developed, but the opportunity to teach them to my students. I often find myself learning something new from the students as they contribute to the case discussion. It’s a privilege to lead these case discussions with such dedicated, intelligent students from diverse backgrounds.”

~ Ian Dunn


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