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Top 40 Bestselling Case Authors 2019/20

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No. 21 Bestselling Case Author 2019/20
Robert F. Bruner

Robert F Bruner
University Professor, Distinguished Professor of Business Administration and Dean Emeritus
University of Virginia Darden School of Business


Bob's top bestselling cases

Cases Nike, Inc: Cost of Capital
This case offers an introduction to the weighted average cost of capital (WACC). Although the case already provides a WACC calculation, it has been intentionally designed to mislead students. Their task is to identify and explain the 'mistakes' in the analysis which are designed to highlight concepts often misunderstood by students.

Warren E Buffet, 2005
In May 2005, Warren Buffett, the Chair and CEO of Berkshire Hathaway Inc., announced that MidAmerican Energy Holdings Company, a subsidiary of Berkshire Hathaway, would acquire the electric utility PacifiCorp. What did Buffett's offer say about his valuation of PacifiCorp? And would Berkshire's acquisition of PacifiCorp prove to be a success?

General Electric's Proposed Acquisition of Honeywell
On 1 March 2001, Jessica Gallinelli, Managing Director of Bancroft Capital Management, heard surprising and somewhat disturbing news about the proposed bid by General Electric Company (GE) for Honeywell International Inc. Despite recent public assurances about the deal from GE'S Chairman and Chief Executive Officer (CEO), John F ''Jack'' Welch Jr, the antitrust regulatory authority of the European Commission (EC) announced it had initiated a review of the proposed merger. Gallinelli, whose fund owned a large stake in Honeywell, considered this major development and wondered whether Bancroft should alter its investment.

Meet Bob

BiographyBob Bruner is University Professor at the University of Virginia, Distinguished Professor of Business Administration and Dean Emeritus of the Darden School of Business. He has also held visiting appointments at Harvard and Columbia Universities in the United States, INSEAD in France and IESE in Spain. As a financial economist, Bob is best known for his research on mergers and acquisitions, corporate finance and financial panics. His books Deals from Hell and Applied Mergers and Acquisitions have helped numerous practitioners and students toward successful transactions. In addition, another of his books, The Panic of 1907: Lessons Learned from the Market’s Perfect Storm, co-authored with Sean Carr, helps to illuminate the historical drivers of financial crises.

In 2011, Bob led a global task force of deans for the Association to Advance Collegiate Schools of Business that produced a comprehensive review of global management education. The resulting book-length report, The Globalization of Management Education, urged educational leaders to rise to the challenges of globalization. He is the author and co-author of over 300 teaching cases and of Case Studies in Finance, now in its eighth edition.
Key quote

“Malcolm Gladwell (author of Outliers) and others have popularised the findings of rigorous research that ‘deliberate practice’ is what it takes to produce superior performance. The case method is a form of deliberate practice. My colleague, Alec Horniman (an industrial psychologist), likens each case discussion to a rehearsal of useful responses to some problem that a manager might well address in the future.

“At Darden, our MBA students will study some 600 cases over the course of 21 months – think of them as 600 rehearsals or 600 sessions of deliberate practice. That kind of practice makes quite an impression on the development of a new professional. And I like the case method because it produces learning that sticks. Quite simply, people remember useful solutions to issues they confront – that’s sticky learning.”

~ Bob Bruner


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