Top 40 Bestselling Case Authors 2019/20
| No. 24 Bestselling Case Author 2019/20 | ||
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| Jose's top bestselling cases |
Zara |
| Meet Jose |
Jose has worked for the Departmento de Economía Financiera y Dirección de Operaciones and GIDEAO Research Group at the Facultad de Ciencias y Empresariales since 1982. He has been a visiting scholar in many universities worldwide, including Massachusetts Institute of Technology; University of California, Berkeley; University of San Diego; University of Padova; Bocconi University; Politecnico di Milano; University of Bergen; Gakushuin University; Université Paris-Dauphine; Technische Universität Berlin; Universidad de Lima and Universidad Tecnológica de La Habana José Antonio Echeverría. He has led numerous competitive research projects in his field and has received a number of international and national awards. He co-authored Zara: The World’s Largest Fashion Retailer alongside Kasra Ferdows and Michael Lewis, winning The Case Centre’s Production and Operations Management Category Award 2017. The case follows the events in the company since the trio’s last bestselling case on Zara. |
Jose is a Professor of Operations Management - Honorary Researcher at one of Spain’s top universities, | Key quote |
"I would like to stress the importance of linking teaching with research and practice. These are the three pillars of a realistic business education. When we do research closely related to the real world, and then bring our results to our students at University or in Executive Education, we are fulfilling an important task. "In this sense case studies, such as ours on Zara, play a crucial role for transmitting this knowledge in a clear and durable way. I really encourage the use of these kind of cases in the classroom as a very valuable complement of theoretical teaching." ~ Jose A.D. Machuca |