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Top 40 Bestselling Case Authors 2019/20

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No. 24 Bestselling Case Author 2019/20
Jose Machuca

Jose A.D. Machuca
Professor of Operations Management - Honorary Researcher
Departamento de Economía Financiera y Dirección de Operaciones

GIDEAO Research Group

Universidad de Sevilla and UNIA


Jose's top bestselling cases

Cases Zara: The World’s Largest Fashion Retailer
In 2014 Zara were still very much a market leader in fashion, with 1923 stores in 88 countries worldwide. But how did Zara continue its remarkable growth when an economic crisis appeared in 2008? Extensive interviews with company managers and employees tell the story. This case, which updates the previous co-authored one on Zara (see below), won The Case Centre’s Production and Operations Category Award 2017.

This case has made The Case Centre’s bestsellers list every year since it was released in 2003. It was also ranked number 15 in The Case Centre's 40th anniversary list of the top 40 bestselling cases worldwide. Used in a wide rage of courses, the case focuses on the process that enables Zara to deliver garments to its 507 stores in 33 countries in just 15 days after they are designed. 

View all Jose's cases

Meet Jose

BiographyJose is a Professor of Operations Management - Honorary Researcher at one of Spain’s top universities, Universidad de Sevilla, which boasts more than 70,000 students. He is also an Honorary Professor at the UNIA (Universidad Internacional de Andalucia).

Jose has worked for the Departmento de Economía Financiera y Dirección de Operaciones and GIDEAO Research Group at the Facultad de Ciencias y Empresariales since 1982. He has been a visiting scholar in many universities worldwide, including Massachusetts Institute of Technology; University of California, Berkeley; University of San Diego; University of Padova; Bocconi University; Politecnico di Milano; University of Bergen; Gakushuin University; Université Paris-Dauphine; Technische Universität Berlin; Universidad de Lima and Universidad Tecnológica de La Habana José Antonio Echeverría. He has led numerous competitive research projects in his field and has received a number of international and national awards.

He co-authored Zara: The World’s Largest Fashion Retailer alongside Kasra Ferdows and Michael Lewis, winning The Case Centre’s Production and Operations Management Category Award 2017. The case follows the events in the company since the trio’s last bestselling case on Zara.

Key quote

"I would like to stress the importance of linking teaching with research and practice. These are the three pillars of a realistic business education. When we do research closely related to the real world, and then bring our results to our students at University or in Executive Education, we are fulfilling an important task.

"In this sense case studies, such as ours on Zara, play a crucial role for transmitting this knowledge in a clear and durable way. I really encourage the use of these kind of cases in the classroom as a very valuable complement of theoretical teaching."

~ Jose A.D. Machuca


Back to list of bestselling authors 2019/20