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Top 40 Bestselling Case Authors 2019/20

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No. 29 Bestselling Case Author 2019/20
Robert Kaplan

Robert S. Kaplan
Senior Fellow, Marvin Bower Professor of Leadership Development, Emeritus
Harvard Business School


Robert's top bestselling cases

CasesClassic Pen Company: Developing an ABC Model
Classic Pen has diversified from its core blue and black pen business by introducing new specialised colors. But costs have risen and margins on blue and black pens are decreasing. The controller turns to activity-based costing for an explanation.

Wilkerson Company
The president of Wilkerson, faced with declining profits, is struggling to understand why the company is facing severe price competition on one product line while able to raise prices without competitive response on another product line. The controller proposes that the company develop an activity-based cost model to better understand what’s happening.

Volkswagen Do Brazil: Driving Strategy with the Balance Scorecard
After a sharp decline in sales, triggered by the global financial crisis of 2008, the executive team faces a dilemma: should it cut back production levels and funding for strategic initiatives until sales recover, or should it continue to invest for the future?

Meet Robert

BiographyRobert S. Kaplan is Senior Fellow and Marvin Bower Professor of Leadership Development, Emeritus at Harvard Business School. Robert was co-developer of both activity-based costing and the Balanced Scorecard and has authored or co-authored 14 books, 75 cases, and more than 200 published papers, including 35 in Harvard Business Review. He was elected to the Accounting Hall of Fame in 2006 and received the Lifetime Contribution Award for Distinguished Contributions to Advancing the Management Accounting Profession from the Institute of Management Accountants in 2008, and the Lifetime Contribution Award from the Management Accounting Section of the American Accounting Association (AAA) in 2006. 

He received the Outstanding Accounting Educator Award in 1988 from the AAA, the 1994 CIMA Award from the Chartered Institute of Management Accountants (UK) for ‘Outstanding Contributions to the Accountancy Profession’, and the 2001 Distinguished Service Award from the Institute of Management Accountants (IMA) for contributions to the practice and academic community.
Key quote

Cases are a great opportunity to learn about practice innovations. Most of my field-based cases are about organisations that have implemented management tools I helped to introduce, such as balanced scorecard and activity-based costing. In this way, students learn cutting-edge ideas and also how these new concepts get adopted and used by organisations.

"For me, case writing has generated enormous synergies between my teaching and my research. I have learned how my research ideas get put into action, especially in different sectors, such as nonprofits, healthcare, and governments. I am much better at both research and teaching because of the cases I have written.”

~ Robert S. Kaplan


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