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Top 40 Bestselling Case Authors 2019/20

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No. 3 Bestselling Case Author 2019/20
Vivek Gupta

Vivek Gupta
Vice President
TechSci Research


Vivek's top bestselling cases

Cases Tesco's Supply Chain Management Practices
This case discusses the best practices in supply chain management of UK- based retailer - Tesco. Effective supply chain management can be termed as one of the factors that helped Tesco emerge as a market leader in the retailing industry in the UK. Tesco introduced lean management solutions to make its supply chain more efficient and this case explores these path-breaking techniques.

Li & Fung: The Global Value Chain Configurator
This case examines the evolution of Hong Kong-based Li & Fung Limited, from a traditional trading company into a global consumer goods export trading giant and manager of customers' supply chains. It analyses the company's efforts to constantly evolve its business model in response to changes in the external environment and customer needs and preferences.

Cirque du Soleil's Human Resource Management Practices
The case discusses the human resource (HR) practices of Cirque du Soleil, the Canada based circus entertainment company. Since its inception in the mid-1980s, Cirque had been known for its innovation and creativity. In 2007, Cirque had more than 3,000 employees representing 40 nationalities and 25 languages. The case highlights the recruitment and selection, training, performance appraisal, culture and work environment at Cirque, examining the management of cultural diversity within its workforce.

Meet Vivek

BiographyVivek is currently the Vice President of TechSci Research, a global market research and consulting company. Vivek manages and mentors a team of 70+ resources for the company's syndicated market research division, with focus on industry sectors such as Consumer, ICT, Automotive, Energy and Chemicals. The role involves executing syndicated and custom projects through research teams, liaising with industry experts to capture, analyse and publish market data and insights for the Indian and global clients.

Vivek has more than 20 years’ experience across various industry sectors; academics and case research. Before joining TechSci, Vivek’s previous stints were in Mordor Intelligence, GlobalData and ICFAI Business School (IBS), Hyderabad, at its case research unit. As a prolific case author and mentor, he has received several global awards for his cases, including from The Case Centre and EFMD (European Foundation for Management Development). Along with writing cases and mentoring case research team, his earlier academic experience encompasses consulting, teaching management subjects, editing business magazines and courseware development.

Key quote

I am extremely glad to hear that I am among the bestselling authors and it's a proud moment for me that an esteemed institution like yours has recognised this achievement. I have authored more than 500 cases over a period of nine years, all of them published with The Case Centre. Writing cases has been my passion and discussing my own case in the class enabled me to share the key insights with my students that I gained while writing the case. This made the discussion more lively as I could make them think beyond the facts and figures provided in the case.

"Teaching with cases had always been a key driver for me to write my own cases on niche areas where limited content was available. I also aimed to map the theoretical concepts that could be learned from a case by including it in the teaching note. To conclude, I urge all faculty members to write at least a dozen cases and take them into the classroom for discussion. This experience will certainly be intellectually rewarding for them.”

~ Vivek Gupta


Back to list of bestselling authors 2019/20